Mobile Optimization There is no possibility to ignore mobile optimization while developing the whole marketing strategy.  With the rapid and unstoppable growth of mobile usage amongst customers (nearly half of Internet users is reading content via smartphones or other mobile devices), the only right decision regarding marketing campaigns is the mobile-first approach. That is why optimizing mobile content is so important. Nowadays, people consume most of the digital content with mobiles and smartphone devices. Therefore, while thinking about your content marketing strategy, you should put the old desktop-based approach aside and focus on making your campaigns mobile-first. Tactics to Improve Your Mobile