Shock Advertising (Shockvertising) : Thrill or Kill?
Ever heard of the term shockvertising? Shock advertising (shockvertising) is a marketing strategy designed to raise awareness about a certain aspect socially, locally or globally.Shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals" (Wikipedia). Is shock advertising a thrill or kill?Shockvertising definitely has an impact on the audience it is presented to. It can include “out of the norm” graphics and images such as nudity, violation of social norms, and taboo subjects that are usually ignored. The aim of such campaigns is to actually
Ideal Image Size for Social Media Traffic
https://sproutsocial.com/insights/social-media-image-sizes-guide/
The Best Social Media Platform for Businesses
Many companies use several social media platforms for their digital marketing campaigns. Which is the best social media platform for businesses?Statistically, the answer is Facebook. Facebook is the most commonly used platform by marketers worldwide. It is one of the oldest so most people are already on it and using it. However, Facebook is not always the right medium for all brands and not the preferred by all people. Facebook remains the most important social media platform for all marketers for B2B and B2C. Other social media platforms have become just as popular giving marketers more choices to work with. Hence,
How to Stand Out Digitally
With so much competition and many emerging trends, maintaining a good position in the digital world is somewhat fierce. Learn how to stand out digitally with these tips. -Start by running little content experiments over a period of time and monitor the results. Make use of the FREE social media tools such on Instagram, Facebook, Snapchat and YouTube. Build an audience, extend your reach and see which platform works best for your brand. -Add value to other people’s lives by sharing whatever knowledge you may have acquired as a business owner or employee. Share stories and events from your journey as there
Your Website Needs Event-Tracker Tools
Your website needs event-tracker tools to know how many visitors you are getting on daily, weekly and monthly basis. Those special designed event-tracker tools can give better insights for digital marketing; who to target as your audience, their preferences, demographics and interests.There are many event-tracker tools available to choose from and yes, it is necessary to add some to your website to measure correct performance.Here are some of the benefits your website will reap when adding an event-tracker:1- Helps in understanding different users behaviors while browsing your website.2- Aids in tracking and determining the best marketing campaign strategy and their