How Cloud Hosting Can Boost Your SEO?
Cloud Hosting is a type of web hosting where the data of your website is stored across multiple servers. In other words, your website draws its storage resources from multiple servers.
MQL vs. SQL: What’s the Difference?
There’s much debate in the sales world about what constitutes the differences between marketing qualified leads (MQLs) and sales qualified leads (SQLs).
PPC Automation: What is it? How Can We Use It?
PPC automation is the use of technology to run and optimize your PPC advertising campaigns and strategies.
What are the Types of Link Building in SEO?
Link is the relation between two things, or in this case, pages. It is what connects digital web pages to one another.
What Is Click To Open Rate In Email Marketing?
What is CTOR (click-to-open rate)? The email marketing metric often referred to as the “secret metric” is CTOR. The easiest way to understand it is to think of those who opened the email, what percentage of users found the content inside interesting. The CTOR can be calculated by dividing the unique clicks by unique opens and multiplying by 100. For example, if the campaign receives 90 unique clicks and 400 opens, the CTOR is around 22%. A good click-to-open rate is considered between 20% and 30%. This metric is based on the number of unique opens and clicks. CTOR is a good indicator of how relevant