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What is Google Business Messages? Google Business Messages is a new communication channel by Google that enables consumers to message businesses in Google Search or Google Maps in just one click. This way, consumers can message a business without having to visit the business’ website, or enter any contact information, as they will be using your Google account. For now, Business Messages are only available for people that search on their phones. How does Google My Business messaging Work? When you activate the Messaging feature, customers will be able to see a message button on your GMB listing. The button is visible when your

Google Ads Google Ads is changing so fast it can be difficult to keep up. We’re seeing the advertising platform shift toward a far greater emphasis on machine learning and automation. It’s time for digital marketers to lean into these new Google Ads capabilities. Let the machines do what they do best (bidding, testing, and optimization around data points), so you can do what you do best (research, customer insights, creative, competitive analysis, and strategy). However, while continued Google and YouTube dominance are all but inevitable in 2022, that's not to say that there aren't some critical trends that could potentially define