SEO Split Testing: When You Should Use It & Why?
SEO A/B split testing A/B testing for SEO, also referred to as split testing, is the process of making small adjustments to SEO elements on your site’s web pages and monitoring the impact of these changes on the page’s SEO performance. What types of websites can run SEO experiments? Some websites, and parts of websites, aren’t suitable for running SEO split tests. To be able to run tests, there are two primary requirements: You need lots of pages on the same template. You need lots of traffic. How much traffic? That’s a good question, and it depends on your website. Generally speaking, the more stable your traffic
Natural language processing (NLP) and SEO
What is NLP? Natural language processing (NLP) is a branch of computer science which aims to use machines to understand human language – whether that be written text or spoken word. Most of us will likely have experienced the benefits of NLP without even realizing it. Think Google Translate, talking to Siri/Alexa, email spam detection, predictive text, chat bots, search engines, transcripts – the list goes on… All these applications require a machine to read some text, take some ‘meaning’ from it and deliver an output – whether that be pushing an email into a spam folder, translating text, or another action. How exactly
Why is Social Commerce Important?
What is Social Commerce? Social commerce involves the showcasing and sale of products or services directly through one or more social media platforms. While social media marketing has long been used to spread brand awareness and attract new customers, social commerce focuses on converting customers through the apps they’re using. In this way, social commerce offers businesses a new way to integrate social media engagement with ecommerce. Allowing customers to purchase products the moment they discover them. Why is social commerce important? In many ways, social commerce is what represents the next logical evolution of the ecommerce marketplace. By using platforms that support social commerce,
How to Improve Your LinkedIn InMail Response Rate?
InMail The InMail response rate is calculated with the total number of messages sent during the selected time period that have received a response as of today. This calculation includes free InMail messages sent to direct connections and Open Profile members as well as InMail messages that are sent in bulk. It does not include messages sent to email addresses. Only responses received within the first 30 days following the message sent date are included in the response rate If you’ve used Linkedin’s InMail to send sponsored messages to your audience, you’ve probably asked yourself some questions about the best way to
How to Rank YouTube Videos on Google?
Ranking YouTube Videos on Google Getting YouTube videos indexed and ranking in Google search is, essentially, extremely straightforward. There are two steps you need to take. Step 1 is uploading your videos to YouTube and step 2 is setting the visibility to public. - You get consistent traffic, meaning that you will get views regularly. - To rank and get clicked on Google is often easier done with a video than with a traditional website. - Some keywords have higher search volumes on Google than on YouTube So how do you do it? How do you rank on Google with a YouTube video? Let's dive into this topic. How to rank