In 1996, Bill Gates wrote an essay that changed the course of digital marketing titled “Content is King”. His essay explained how most of the money generated on the internet would come from content, very much like broadcasting.For two decades now, people have been hearing the same phrase while much has changed in the digital marketing world, so does his phrase still stand true?A vast majority still believe that content is king, especially with Google . Pages that rank as number one on google are usually formed of around 1,500 words. Content is the key to ranking well on Google,