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Creative Content Tag

Google Ads Google Ads is changing so fast it can be difficult to keep up. We’re seeing the advertising platform shift toward a far greater emphasis on machine learning and automation. It’s time for digital marketers to lean into these new Google Ads capabilities. Let the machines do what they do best (bidding, testing, and optimization around data points), so you can do what you do best (research, customer insights, creative, competitive analysis, and strategy). However, while continued Google and YouTube dominance are all but inevitable in 2022, that's not to say that there aren't some critical trends that could potentially define