Why Customer Experience Is Important?
What is Customer Experience? Customer experience is a measure of how satisfied customers are whenever they engage with your products or digital services either online or in your offline store. Market studies show that a business with a top-notch customer experience stands a 17% higher chance of growing consistently year after year as compared to those with a poor customer experience strategy. Other studies show that businesses whose online customer experience is flawless stand a 68% improvement chance in regards to their online reputation within a period not exceeding five years. Also, statistics show that customers consider a company’s customer experience first before
Google Ads New Feature: Video Creation
Announcing Video Creation in Google Ads New Google Ads feature include a video ad creation tool and a central location for creative assets. The video ad creation tool has 14 templates to choose from, which are all designed around different objectives. There are templates for highlighting products, promoting sales events, triggering app downloads, and more. Creating a video ad is as simple as filling a template with images, text, and brand colors. You can also add music from Google’s audio library or an automated voice-over. A successful Video campaign should include the right targeting, bidding, budget, and ads to reach your goal. This
How to Build a Strong Social Media Presence?
Social Media Presence Having a strong presence on social media is vital for a modern business to thrive. Social media is a place to refine your brand representation and engage with both current and potential customers. Through social media platforms, you can establish your credibility and reach out to people who want to hear about your digital business. Tips To Build Your Social Media Presence Use Consistent Photos, Headshots, and Logos Brand consistency across social media channels is essential. You want to be easily recognized, yet so many small business owners are content to leave up digital profiles with mismatched logos and photos, some of
Rich Media Ads: How to Create Them?
What are Rich Media Ads? Rich media ads are interactive ads that include multimedia features, such as video, audio, animation as well as traditional elements like text and images. These ads offer ways to engage and involve the audience to increase brand awareness and generate clicks. Rich media ads are engaging and dynamic in a way that other ad types aren't. They usually lead to more interaction, increased conversions, and a higher clickthrough rate. Since many people have banner blindness like me, creating an ad that your audience wants to interact with isn't easy. Rich media ads are a great way to create
Get started with Social Media Advocacy
What is Social Media Advocacy? Social media advocacy means leveraging the social networks of the people who like you and/or are invested in your continued success: your customers and employees. For many companies, these two groups are their biggest untapped resources as well as their biggest fans. By turning as many of these people as possible into brand advocates—people who proactively talk up and advocate for your company to their own networks—you can extend your reach and generate greater brand affinity. Why Invest in Social Media Advocacy? Employee advocacy is far more effective than official channels According to recent stats, marketing through employee advocacy has 561%