Membership Models in Digital Marketing
Membership models have increasingly become a popular option for digital businesses to generate recurring revenue. By offering various benefits to subscribers, companies can attract and retain customers on an ongoing basis.
Values-based social media matching platform
As the fastest way to meet new people increasingly moves online, ensuring the quality of relationships formed gains importance. Whereas many platforms emphasize superficial attributes,
Charity/volunteer social media platform
As social media continually evolves to bring people together in new ways, there remains an opportunity for platforms designed specifically around charitable giving and community volunteerism
Mastering Remarketing in Digital Marketing
Remarketing is a powerful yet underutilized tactic that allows advertisers to regain customers who showed interest but didn't convert. By retargeting these "warm" prospects, businesses can improve conversion rates and boost return on ad spend.
Instagram Will Now Let You Highlight Post Replies in Stories
Instagram has added another new interaction option, this time via a new way to share post replies to IG Stories, which could help to drive more community engagement.