Benefits of Google Ads
Google Ads . Everyone with a website has likely spent time thinking about Google and how to improve your visibility in the search engine. While SEO gets a lot of attention (and rightly so), it’s not the only game in town. The fastest way to get your website right at the top of the SERP is with Google advertising. If your website isn’t getting as much traffic as you’d like and you want a fairly quick and easy solution (and are willing to pay for it), Google advertising is well worth considering. Reasons to Use Google Ads Any business with an advertising budget has a
Google Analytics vs. Google Search Console
Google Analytics and Google Search Console Google Analytics and Google Search Console are the two main sources of information that can help you gauge your website’s performance in the search engines and determine what needs to be fixed. If you use only one of these tools, you’re losing out on valuable information! Here’s how to decide which one you should use and how to integrate data from both of them into your existing analytics setup. Google Analytics Among the most popular tools for marketers, Google Analytics gives site owners a vivid snapshot of traffic statistics. Highlighting primarily how web users interact with your site, Google Analytics provides stats
How to Recover from a Google Core Update?
What is a Google core update? A Google core update happens when Google makes significant and broad changes to its search engine algorithm and systems. These updates aim to improve the search experience for users, providing more relevant, useful, and trustworthy content. Usually, core updates happen several times a year and receive confirmation from Google. Core updates involve broad, large-scale changes to the search engine algorithm as well as system functionality. Some website owners won’t notice much of a performance difference, but others may notice sweeping gains or losses. How Often Are Google Core Updates? When we look at the Google Core Algorithm update schedule over time,
How Google AdWords became Google Ads
Google has rebranded google AdWords as Google Ads and consolidated its other advertising products into Google Marketing Platform and Google Ad Manager. The change intended to make it easier for small business to advertise across all PPC channels, according to Google, and for enterprise-level advertisers to take advantage of advanced forecasting and intelligence technologies. The Change From Google AdWords to Google Ads In 2018 Google consolidated its digital advertising programs, which up until that point had been operating separately from one another. DoubleClick and Google Analytics 360 were combined into Google Marketing Platform. DoubleClick for Publishers and DoubleClick Ad Exchange were merged into
Google Ad Rank and How to Improve it
What is Google Ad Rank? Google Ad Rank is a value that determines your ad’s position on Search, or whether it will appear at all. It is calculated based on several factors – bid amount, the auction-time ad quality, the Ad Rank Thresholds, competitiveness of an auction, the context of user’s search, and the expected impact of extensions and other ad formats. When estimating the expected impact of extensions and ad formats, we consider such factors as the relevance, clickthrough rates, and the prominence of the extensions or formats on the search results page. So, even if your competition has higher