KPI is an acronym that commonly refers to key performance indicators. What are they exactly? And what are the most important facts you should know about them? In social media campaigns, they usually help marketers evaluate how effective the results are. Thus, these indicators should be measurable and aligned with the campaign's goals. For instance, if you launch a campaign to boost your sales by 5%, the key indicator to assess the result will then be how many additional items you sold. The number of new customers and how much money they are spending would also be good metrics. Let's discuss