Influencers are a big marketing boost to many businesses and brands. Before social media became a thing, brands were marketed by famous figures on TV. Today, there is a heavy reliance on social media to make a product or service desirable; many will resort to influencers. Raising brand awareness requires a company to choose the influencer wisely; one that conforms to the brand’s identity.Your brand may be suitable for more than one social media influencer, but the influencer you choose is your key player. People are exposed to thousands of advertisements every day. Some of those messages will sink