Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are often confused and thought to be the same thing. Let’s understand the difference between SEM and SEO. SEO mainly focuses on optimizing a website in order to get traffic from organic search results, while SEM is used to get traffic from both organic and paid searches. In other words Google has divided searches into paid and non-paid categories. When planning your next digital campaign, should you opt for SEO or SEM? The answer is simple; choose both. Each of the two has different functions, tactics, goals and results. SEM is always