How to Find and Fix An Orphan Page?
What is an Orphan Page? An orphan page is one that exists on your website but isn’t linked to any other page. It’s due to this reason that users won’t be able to find them while browsing through your website as no other page links to it. It’s not just the users who won’t be able to find the page. Even search engine crawlers won’t be able to crawl and index these pages as they won’t be able to find them in the first place. This, in turn, would mean that you won’t be able to get any organic traffic on these pages
What Is The Importance Of SEO In Digital Marketing
With so many other budgeting concerns for online businesses to think about in digital marketing. Something like the importance of SEO may get pushed to the back burner. For online businesses in particular, balancing efforts across multiple channels means identifying which ones offer the best benefits and deciding how to improve on them – for everything from social media, to paid advertising, to email outreach and more. SEO And Digital Marketing Search Engine Optimization is technically used as a marketing tool rather than marketing itself. It enhances the marketing scopes and magnifies the reach for a particular brand by attracting an increasing
Multi-Location SEO: Where To Start?
What is Multi-Location SEO? Multi-location SEO describes traffic that comes in from local intent within markets where the brand is present. In short, multi-location SEO combines all of the brand’s local SEO efforts to further increase its visibility in search engines. For businesses with multiple locations, SEO is crucial for driving foot traffic. For an SEO, managing a multi-location campaign means creating location-relevant landing pages and monitoring keyword rankings with GeoTracking – rank tracking by a specific location or a zip code. Each location needs its own campaign that focuses on its specific geo-location separate from the company's larger SEO strategy. Where To Start? Study the Local Competition When
What’s New in Google Search Essentials?
Search Essentials Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections. In addition to making the former Google Webmaster Guidelines easier to understand, Google’s motivation behind the refresh is to move away from the term “webmaster.” Google has gradually removed “webmaster” from its branding over the past few years. For example, “Google Webmaster Central” was rebranded as “Google Search Central.” “Webmaster” is a dated term, Google says, and doesn’t include all content creators who want to see their content rank in search results. Many former guidelines are moving to specific sections within the
OTT and CTV Advertising: What’s The Difference?
OTT and CTV OTT and CTV are often used interchangeably, and can refer to the same thing. But importantly, OTT streams content across all devices such as mobile and desktop. Connected TV does not, but rather serves to TV screens. Over-The-Top TV (OTT) OTT stands for “over-the-top,” and it’s used to refer to video marketing content that is not served to customers through a traditional television system–such as cable or satellite. In other words, OTT TV is any content that is separated from a traditional TV subscriber, and delivered directly over the internet. OTT services can typically be used on almost any device with an