Real Estate SEO: Strategies to Boost Success
What is Real Estate SEO? Real estate SEO is the strategy real estate websites use to improve their ranking on search engines. The higher your website ranks on a search engine, the more people will see it and hopefully click on it. This translates into more site visitors, and if your website is optimized for lead capture, more buyer and seller leads in your CRM. Steps to Perfect Real Estate SEO Run an SEO Audit on Your Website The first step to any SEO project is to audit your current website to see if there are any technical issues that might cause Google to
How to Implement an International SEO Strategy?
What is International SEO? International SEO consists of optimization strategies that allow you to rank in regional search engines and acquire organic traffic to your business website from different countries in their native language. We can define international SEO as the geolocation of SEO, in which, instead of optimizing your website to attract traffic from your city, state, or country, you will be optimizing for different countries and languages. In other words, despite the name suggesting something rather unknown, international SEO in practice is more familiar than you might think. The Benefits of International SEO 1) Reach Audiences Globally International SEO enables your business to gain audiences globally
SEO Split Testing: When You Should Use It & Why?
SEO A/B split testing A/B testing for SEO, also referred to as split testing, is the process of making small adjustments to SEO elements on your site’s web pages and monitoring the impact of these changes on the page’s SEO performance. What types of websites can run SEO experiments? Some websites, and parts of websites, aren’t suitable for running SEO split tests. To be able to run tests, there are two primary requirements: You need lots of pages on the same template. You need lots of traffic. How much traffic? That’s a good question, and it depends on your website. Generally speaking, the more stable your traffic
Natural language processing (NLP) and SEO
What is NLP? Natural language processing (NLP) is a branch of computer science which aims to use machines to understand human language – whether that be written text or spoken word. Most of us will likely have experienced the benefits of NLP without even realizing it. Think Google Translate, talking to Siri/Alexa, email spam detection, predictive text, chat bots, search engines, transcripts – the list goes on… All these applications require a machine to read some text, take some ‘meaning’ from it and deliver an output – whether that be pushing an email into a spam folder, translating text, or another action. How exactly
Reasons Behind your Sudden Drop in Website Traffic
Organic Search Traffic Drop Has your website recently experienced a drop in website traffic? It's all too easy to panic when you lose significant rankings for your key phrases, but in most cases the change is short term, and it's often possible to make a full recovery. Once you’ve identified the causes, you can work on a plan to help you climb back to where you want to be. Reasons For a Sudden Drop In Organic Traffic Algorithm Changes A very basic reason, but no less important for the safety of your website. Sometimes Google will update their algorithm and, for a variety of reasons,