Key Benefits of Local SEO for Your Local Business
Local SEO Key Benefits of Local SEO for Your Local Business Local SEO has many benefits. It can boosts your website traffic, location searchability, and annual revenue. A local SEO strategy is best if your business has a website and operates from a physical location. Benefits of Local SEO for Your Business Higher Google Search Rankings mean more people checking out your store To help users find local businesses, Google’s algorithm displays a list of top-ranking businesses that match their search. These top-ranking businesses appear in both organic search results and Google Maps. It allows users to contact your store and get directions to visit
How to Optimize Your URL Slug?
Why is a Slug Important for SEO? A URL slug can be very powerful for keyword SEO. If a user were to search Google for “what is a slug,” the keywords in the URL structure of your content helps signal to Google that your content should be included on the SERP. A good slug can improve a user’s experience if it clearly states what the webpage is about. Sometimes you may see a webpage URL with a chain of characters, letters, or numbers. These slugs can be confusing to users, and they may hesitate before clicking. Those kinds of slugs don’t look very
Reasons Behind your Sudden Drop in Website Traffic
Organic Search Traffic Drop Has your website recently experienced a drop in website traffic? It's all too easy to panic when you lose significant rankings for your key phrases, but in most cases the change is short term, and it's often possible to make a full recovery. Once you’ve identified the causes, you can work on a plan to help you climb back to where you want to be. Reasons For a Sudden Drop In Organic Traffic Algorithm Changes A very basic reason, but no less important for the safety of your website. Sometimes Google will update their algorithm and, for a variety of reasons,
Basic SEO Tips for Beginners
Basic SEO Are you new to SEO (search engine optimization) and don’t really know where to start? Don’t worry, even with basic SEO tactics you can improve your ranking significantly. We’ve got you covered with these top basic SEO tips for beginners. Basic SEO tips: Fresh Content This is not only because fresh content is more relevant to users, but it also lets Google know that you are still active. This being said, we all know how difficult it is to constantly produce new high-quality content. So, instead of coming up with new super awesome high-quality posts all the time, you can make use of
What is Google BERT?
Google BERT Google BERT is the term being used for a new Google algorithm update based on a new language representation model called BERT (Bidirectional Encoder Representations from Transformers). BERT is designed to pre-train deep bidirectional representations from unlabelled text by jointly conditioning on both left and right context in all layers. BERT is better able to understand context in user search queries. By being bidirectional, BERT can better understand longer-tail and more conversational queries. This is especially true in search queries where propositions such as “for” or “to” are used. Unlike directional models, which read text sequentially, BERT reads the entirety