Basic SEO Tips for Beginners
Basic SEO
Are you new to SEO (search engine optimization) and don’t really know where to start? Don’t worry, even with basic SEO tactics you can improve your ranking significantly. We’ve got you covered with these top basic SEO tips for beginners.
Basic SEO tips:
Fresh Content
This is not only because fresh content is more relevant to users, but it also lets Google know that you are still active.
This being said, we all know how difficult it is to constantly produce new high-quality content. So, instead of coming up with new super awesome high-quality posts all the time, you can make use of your already existing content.
One easy tip is that you can update one of your popular but older posts. Simply add some current and relevant information and re-publish the post with the current date. A perfect opportunity for this basic SEO technique is the posts that have a year in their title.
Use Keywords
Using the right keywords is essential! While you need to use the right keywords that properly define what your content is about, you also need to consider what your users and potential customers are looking for.
The keywords you want to use should be relevant to your content’s topic so that search engines can index your website correctly. You probably don’t want to confuse search engines by focusing on keywords that are completely irrelevant to your actual products or services, or the main topic of your blog.
Optimize The Title, Meta, Heading And Sub-Heading Tags
Title Tag
The title tag is the strongest on-page tag indicator and carries significant weight for your SEO ranking
Refer to this brief checklist to optimize your title tags:
- All titles need to be unique per page
- The length should be no more than 60 characters (space included)
- The title tag should contain target keywords
Meta Tag Or Meta Description
A meta description is the short paragraph of text (snippet of digital information) under the URL which is used as a preview in the search results.
The meta description should be placed in the <head> tag of your page’s HTML, and should typically be up to 160 characters long.
It is important to have a good meta description because it is what the users see when they decide whether or not to click the link to your site. Google may, or may not decide to use your description and may even alter it. Nonetheless, this is one of the places you want to pay attention to as Google will use it when trying to understand what your digital page is about.
Optimize Your URLs
While most users will pay little attention to your URLs, they are important for your basic SEO. The best practice is to keep your URLs as simple as possible. Google wants you to have simple and readable URLs to provide a logical URL structure.
This pretty much just means that instead of numbers you should use text in your URLs and that the URL should describe what the marketing content is about while being as short as possible.
Backlinks
Another very important part of basic SEO is backlinks. A backlink is when one website mentions another website by linking to it.
While backlinks are a major deciding factor that helps your website increase its rank, those backlinks should come from high-quality websites that are related to your marketing content’s topic.
High-quality backlinks should be one of your main basic SEO priorities because it can easily skyrocket your ranking. With backlink tools, you can easily get started and hunt down some of those precious backlinks.