The Pros And Cons Of Comparative Advertising
What Is Comparative Advertising? Comparative advertising is a type of advertising strategy in which a company markets its goods or services by comparing them to a competitor's brand. A comparative advertising campaign positions a brand's product as superior to a competitor's product. Common examples of comparative advertising include cost comparison, blind taste tests, customer reviews, and side-by-side visual comparisons. This is a common advertsing strategy among automakers, fast food chains, and tech companies. Advantages of Comparative Advertising Creates brand differentiation: If a company is operating in a market saturated with similar products, a comparative ad campaign can help make a company's product stand
What is Local SEO and How to Improve it?
Local SEO Local SEO stands for “local search engine optimization”. It is a set of practices used to optimize your business’ profile on the web and attract valuable local customers via search engine results. Like traditional SEO practices, local SEO employs several technical and creative strategies to convince search engines that your business should be shown prominently for relevant local search queries. Why is Local SEO Essential? In fact, it’s an integral part of any business's overall digital marketing campaign these days. Simply, the reason is that people use Google to search for local businesses. Whether they're trying to find the best local restaurant