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Local SEO Local SEO stands for “local search engine optimization”. It is a set of practices used to optimize your business’ profile on the web and attract valuable local customers via search engine results. Like traditional SEO practices, local SEO employs several technical and creative strategies to convince search engines that your business should be shown prominently for relevant local search queries. Why is Local SEO Essential? In fact, it’s an integral part of any business's overall digital marketing campaign these days. Simply, the reason is that people use Google to search for local businesses. Whether they're trying to find the best local restaurant

Link Building Tactics Successful link building tactics can help your small business increase its online visibility, search rankings, web traffic, leads, and sales. Here are 9 link building tips for small businesses. Link building is an essential part of SEO that provides numerous benefits for small businesses. An effective link building strategy not only drives traffic to your business digital website but also helps you get in front of new audiences and potential customers. 5 Simple Link Building Tactics Submit your site to local business directories and listings Directory link building has a bad reputation, mainly because it has been exploited. But there are still a good

What is SEO Forecasting? SEO forecasting is the process of looking at analytics data from previous search traffic and determining if there are certain patterns or trends that repeat over time. It is used for both enterprise-level websites and small businesses alike as a means of determining how to make future decisions that fall in line with big picture goals for the digital brand. The reason that digital marketers need to implement some form of the process into their strategies is that it makes it easier to decide which goals are truly attainable and how to best use resources to achieve them. Benefits of SEO forecasting There