Having a great  website for your digital marketing business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you. Websites has become necessary for every business, brand, institutions, organizations and individuals. Now the days every blogger have a website and every celebrity too have a website which includes their bio and upcoming works. For business website provide growth and opportunities to survive in future. What Makes a Great Website? There’s a lot that goes into building a good website. It’s not simply buying a domain, getting some random host, installing WordPress and picking

What is a Marketing Plan? A business marketing plan is a report that outlines your marketing strategy for your products or services, which could be applicable for the coming year, quarter or month. Typically, a marketing plan includes: An overview of your business’s marketing and advertising goals A description of your business’s current marketing position A timeline of when tasks within your strategy will be completed Key performance indicators (KPIs) you will be tracking A description of your business’s target market and customer needs A description of how you will measure the performance of the strategy Marketing plan vs. marketing strategy Although often used interchangeably,

What is functions.php? In WordPress, functions.php or the theme functions file is a template included in WordPress themes. It acts like a plugin for your WordPress site that’s automatically activated with your current theme. The functions.php file uses PHP code to add features or change default features on a WordPress site. For example, a WordPress theme might add a bit of code to the theme’s functions.php file in order to add a new widget area to the footer, or add a custom welcome message to the WordPress dashboard. The possibilities are endless! Why PHP Is Important for Website Owners You don’t need to be a PHP master in order

What is Consumer Marketing? Consumer marketing is promoting a product or service to individual consumers for their personal use. It’s focused on enticing new customers to try a business’s products or services and keeping existing customers happy and loyal to a brand. Consumer Marketing vs. Business Marketing You’ve probably heard of the terms B2B and B2C marketing. Despite sounding similar and being a part of the world of marketing in general, both industries mainly focus on different key targets. With B2B, businesses are solely the main audience with this type of marketing. The B2B marketing industry has a finite set of audiences to cater to,

Session Replay Session replay is the replication of a visitor’s journey on a website. Also known as session recording, session playback, and user replay, session replays form an indispensable part of your optimization process and improve your conversion rates and CRO activities (conversion rate optimization). It assists in visualizing what anonymous visitor experiences in your website or your application. With session replays, you can record your visitors’ movements like clicks, taps, keystrokes, and scrolls in real-time and effectively improve customer experience. What are the Benefits of Using Session Replay? Reproduce and Solve Bugs Faster Every website, app, or digital platform will at some point have bugs and errors. While these can range from quick fixes to complicated code issues, the real difficulty