Franchise Marketing: Why is it Important?
What is Franchise Marketing? Franchise marketing is any form of activity that you engage in that actively grows your business. This may include anything from digital marketing to public relations. The goal of franchise marketing is to increase brand awareness and drive revenue among your franchisees. Basically, franchise marketing can be broken into two separate sections: Operational Franchise Marketing This is the marketing activity that you and your franchisees do in an effort to acquire new customers and attain them. Some examples include: Search engine optimization (SEO) Email marketing Social media digital marketing PPC advertising Franchise Development Marketing This is the marketing activity that you (the franchisor) perform in an
What are Indecisive Customers?
Indecisive Customers All of us hesitate when it comes to making a purchase. We may not completely trust the sellers, the product, brand, or service. However, indecisive customers are those who, despite being interested in a product or service, regularly hesitate and postpone their purchase decisions indefinitely. Although indecisive customers tend to be more hesitant about their purchases when they are made in person (since there is greater interaction and tension), this type of consumer is also present in online sales. Therefore, if you have an e-commerce or sell through marketplaces. It’s beneficial for you to know the characteristics of indecisive customers and
Best Practices for Creating Online Surveys
Online Surveys Online surveys are a simple way to collect data from your target audience by asking them to respond to a set of questions shared on social channels, via email, on your website, or via any other online medium. Surveys are not restricted to gathering data. They can also help you improve your marketing efforts, by letting you understand what your audience expects from your business, whether they like your emails, how much the content pieces you post help them, and any other opinions they have about your product, brand, and marketing. Why Use Lead Generation Surveys? A lead form by default has restrictions
What is an Editorial Calendar in Marketing?
Editorial Calendar An editorial calendar is used to improve the organization and planning of content. It includes all types of content for social networks, media channels, blogs, and more. It helps keep track of publishing content on a regular basis so that brands can stick to a consistent posting schedule and increase their visibility on social networks. Advantages of Having an Editorial Calendar Provide Valuable Content to Your Users When the topics, publication dates, and target audience are all well defined, it’s much easier to create valuable content, making your marketing strategy more relevant and useful Have a Well-Planned and Organized Strategy When the strategy is well-planned and
How to Find and Fix Keyword Cannibalization?
What is Keyword Cannibalization? Keyword cannibalization is when multiple pages on a website target the same or similar keywords and compete against each other to hurt the site’s organic performance. For example, let’s say we have two pages about technical SEO. If we could get more organic traffic overall by combining the two pages into one, that’s a cannibalization issue. The existence of those two pages is eating away at our organic performance. Why is Keyword Cannibalism So Bad for SEO? Diminishes Page Authority You want your most authoritative pages to rank the highest because they are the ones most likely to result in higher click-through rates