What is a Beacon? A beacon is a device with a Bluetooth signal that links with users' mobile phones to send notifications based on their location. Its range is around 50 meters, so messages are directed to people who are in the immediate vicinity of the beacon. For a user to receive beacon messages, he or she must have Bluetooth enabled on his or her cell phone and have installed an application. Beacons are very easy to install–they are simply attached or placed on a surface within the desired range. When a user passes by the beacon, it sends a signal to

What is Mobile Marketing? Mobile marketing strategy uses any and all digital, social, and related content marketing channels to reach an audience via their mobile devices. In a sense, it takes a marketing strategy -- its messaging, design, and target audience -- and optimizes it for delivery through a smartphone or tablet. Tips to Maximize your mobile marketing strategy: Have a mobile friendly website Make sure that your marketing website is mobile-friendly. This means that it should be designed for smaller screens and touchscreens. It should also be easy to navigate and load quickly. Responsive design is a must for any website today. This

How Live Streaming Works? Live streaming is a way to broadcast your events to an online audience. It’s a digital alternative to something like selling tickets to an in-person event and allows you to reach people near and far with live video. Brands use live streaming for a few different reasons, but according to a Brandlive survey, 74% of businesses used it to engage with their consumer base. So instead of being the proverbial “man behind the curtain,” you’re allowing viewers to put a face (or faces) to your organization's name, all in real time. Live Streaming Tips and Tricks Familiarize Yourself With the Equipment Get

What is Total Addressable Market? Total addressable market or TAM refers to the total market demand for a product or service. It’s the most amount of revenue a business can possibly generate by selling their product or service in a specific market. Unless they're a monopoly, most companies can’t capture the total addressable market for their product or service. Even if a company just has one competitor, it would still be extremely difficult for them to convince an entire market to only buy their marketing product or service. That’s why most companies also measure their serviceable available market to determine how many customers

What is the Net Promoter Score? Net Promoter Score is a benchmarking tool for customer satisfaction. The NPS method, which is based on a two-minute survey, gives insights about customer loyalty by measuring customers’ willingness to recommend a business to a friend or acquaintance. NPS differs from other related benchmarks, such as the customer satisfaction score, by indicating a customer’s general sentiment about a brand as opposed to their opinion on particular interactions or purchases. Because of this, it crops up frequently in discussions about customer experience. In addition, net promoter score is a standard benchmark used by digital companies worldwide. This makes