5 Reasons You Need to Perform a Content Gap Analysis
What is a Content Gap Analysis? Content gap analysis is the process of evaluating and finding topic gaps in your existing content. This involves identifying holes in your marketing content that align with different stages of the customer journey. These include missing high-volume keywords that would otherwise have raised your search ranking. A content gap analysis consists of an audit of the following types of content: website; landing pages; blogs and articles; social media content; eBooks and other downloadables. A content gap analysis will provide you with a better understanding of the type of content and topics you should create for each stage
Should Your Website Run Pop-Up Ads?
Pop-Up Ads The goal of every online business is to turn visitors into leads or customers, and pop-up ads are effective in capturing attention and achieving conversion goals. However, many people refuse to use popups because of the complaints they receive from visitors. The challenge is to use popups in a way that doesn’t ruin the user experience or lead to too many complaints. You can’t please everyone, but there are ways to use popups to boost your conversions without destroying the user experience of your digital site. Types of pop-up ads Entrance pop-ups This type of pop-up ad appears as soon as visitors open a page.
Effective Ways to Maximize Your Digital Agency Partnership
We believe a true digital agency partnership should offer trust, transparency, communication, and compromise.
Website Personalization: 6 Strategies to Improve Customer Retention
Website personalization is the practice of creating a unique experience for each visitor based on their needs and behavior.
Marketing Psychology: 5 Principles That Influence Customers
Marketing psychology is a fairly self-explanatory term — it refers to incorporating principles of psychology into your marketing