Besides Images, What Does Visual Storytelling Demand?

Images are the first thing that grab our attention when we see an ad on social media. We zoom in with the touchscreen of our mobile phones to enlarge the photo and check its details. Let’s pause for a moment and think. Would this picture have the same striking effect if it had no written text? Would it convey the same message if it only included a drawing? Naturally, your brain processes visual items faster than just reading between two straight lines. You are more likely to save this image to your photographic memory. This is what visual storytelling is all about.

So, what are the necessary elements of a visual story? The images, the text, and the design layout. It is a blend of all three together.

The Images

Animations, caricatures, bright and colorful shapes, and collages. They are necessary features to tell your audience the story visually. They are also unforgettable if they convey ideas about interesting topics. Usually, themes like beauty, fashion, healthcare, lifestyle, and much more are the most appealing to the audience. Also, topics that induce a humanitarian feeling are very good as visual representations.

The Text

In advertising and digital marketing, we give great important to written texts. Indeed, more the text is creative, the more it conveys your message to the readers. For instance, a catchy slogan will make your advertising campaign more successful. Make it brief, straight to the point, and easy to remember.

The Design Layout

In fact, the layout is what matters the most. In this step, you will place your image and textual elements in a certain order. What fonts will you use? What colors will you choose? And how will you arrange them altogether? A clever designer combines them in a truly authentic and impressive way.

So, try to customize your visual stories. Be the next “creatives” and let your visuals express your message much louder than your words.