Instagram Analytics Tools You Should Be Using
Instagram Analytics for Business Accounts
Instagram currently has over 1 billion active monthly users. It only trails Facebook (2 billion) and YouTube (1.9 billion) in this category. Among 1 billion users, 110 million are from the USA. Instagram users also post over 100 million photos per day, which makes Instagram one of the most powerful tools to grow your business. 80% of all Instagram accounts follow a business profile. Over 200 million people on Instagram visit business profiles on a daily basis. Numbers like these prove that Instagram can be so much more than just a photo sharing app.
Savvy businesses can utilize Instagram analytics to reach new customers and grow their customer base faster than ever before. Instagram has also proven that it is able to grow and adapt with trends such as Instagram stories. You can easily convert your profile to a business profile, which allows you to track your Instagram analytics through the in-app insights.Insight is Instagram’s free metric tracker, located internally in the Instagram application.
Converting to an Instagram Business Account is as easy as 1-2-3!
4 Best Instagram Analytics Tools:
- Later’s Instagram Analytics
Not to toot our own horn but if you’re looking to increase engagement, optimize your stories, and drive traffic, Later’s Instagram Analytics feature is your new best friend.
If you’re not familiar with the tool, Later’s Instagram Analytics gives you a visual overview of how your posts and stories are performing – all in an easy-to-use dashboard.
The tool lets you track up to 12 months worth of Instagram feed posts and stories, so you can see exactly what’s performed best – and filter by key metrics, such as likes, reach, comments, and more.
- Instagram Insights
Instagram’s free native analytics tool, Instagram Insights, is full of useful data for branding.
Whether you’re looking for information about your followers or data on specific posts or Reels, Instagram Insights has got you covered. And it’s all conveniently located within the Instagram app!
- Iconosquare
FYI: Iconosquare has a free Instant Instagram Audit tool that’s tailor-made for business accounts.
And it’s super simple to access! Start by connecting your business’s Instagram account and providing your email address.
Within minutes, you’ll gain access to a full report on what’s working on your account and actionable ways you can improve.
- Later’s Hashtag Analytics
If you’re serious about growth, it pays to have a solid hashtag strategy.
With Later‘s Hashtag Analytics, you can see exactly which hashtags are driving the most value for your account.
Plus, you can also see the top trending hashtags for your industry – and how their usage trends are changing week-over-week.
6 Key Metrics to Keep an Eye Out For:
Jumping head-first into the world of analytics can be overwhelming, but if you focus on the below metrics to track, you’ll be able to reach new audiences and grow your community.
- Reach: The number of unique views on a post.
- Impressions: The total number of views on a post (even if the same person viewed it five times).
- Saves: Refers to the number of users who “bookmark” your content.
- Shares: This number indicates how many times a piece of content was shared with another user.
- Growth: How many followers you gain and lose each day.
- Engagement rate: When users comment, like, save, and share your content, that’s engagement. Typically, to calculate your engagement rate, divide your total number of likes and comments by your follower count, and then multiply by 100 to give you a percentage.