Social Media Campaigns you can Learn from!
Nearly every successful business uses social media platforms for its social media campaigns. Marketers now recognize the power of networks such as Facebook, YouTube, and TikTok to attract, engage and convert customers.
The bad news? Review Trackers reports that 94 percent of customers say a bad review on social media has convinced them to avoid a business. While Pew Research found that 65% of people said social media was having a negative impact on socie
Instagram: Red Bull
Goal
To drive awareness of the extension of the brand. The goal of their Instagram campaign was based on boosting awareness and sales of their tropical flavored ‘Summer Edition’ energy drink for the Australian market.
Solution
Red Bull paved the way for their campaign with a promotional teaser just before summer hit. Moreover, To get audiences focused on the can’s new look, they incorporated yellow filters across a range of images and videos portraying typical summer days. Also, the brand was twice as likely to be associated with the #thissummer Instagram hashtag trend as any of its nearest competitors.
Results
- 10-point lift in top-of-mind awareness
- 9-point lift in favorability
- 7-point drop in the unconvinced market
- 1.2 million consumers reached
Social Media Campaigns in Twitter: Auto Trader
Goal
Auto Trader wanted to use the branded hashtag #AutoTraderGoals in their 2018 World Cup campaign to raise awareness.
Solution
The brand wasn’t a sponsor but set itself a target of beating the official sponsors of the World Cup by trending above them. The sports marketing campaign offered a free car every time England scored a goal. Based on England’s prior World Cup performance the expectation in the general public was that they wouldn’t give away many cars!
The #AutoTraderGoals campaign used a structured approach to a Twitter marketing campaign. In addition to the humor and excitement built as England performed better than expected.