The Impact of Tiktok on Digital Marketing
Tiktok for Business
If you’ve turned on the news recently, you’ve probably heard of TikTok and TikTok for Business. Indeed, the app is so popular that it has been making waves not only in the cultural sphere but in the political world as well.
This sort of media would never come to fruition if TikTok weren’t by and large the hottest new social media platform around. If even the government is taking notice, businesses should too.
Luckily, the launch of TikTok for Business back in July has opened the playing field for businesses. With a slew of new features designed to increase engagement for brands, now is the perfect time to take a deep dive into this new platform and see what it can do for your company.
Even though more and more brands are jumping on TikTok, the competition is still fairly slim. Getting on the platform now is a great opportunity to be an early adopter of a potentially market-changing tool.
Statistics:
Here are a few statistics that show why a business cannot afford to ignore TikTok.
- It has 500 million active users globally
- With 33 million downloads in Q1, 2019, it was the most downloaded app on the AppStore
- It is available in 155 countries
- 90% of TikTok user access the app multiple times a day
- On average, 1 million videos are viewed on TikTok daily
Since TikTok is a relatively new platform and is majorly focused on gaining more users, rather than on aggressively monetizing the platform. Therefore, marketers can easily make the best of this platform by spending only on content creation and garner maximum reach in a short duration. How? Let’s discuss this.
Through TikTok’s challenge feature, you can reach out to Generation Z as 65% of TikTok users are under 30 years of age and engage extensively through these challenges. You can leverage this concept and create your own challenges and offer some interesting freebies or prizes in exchange.
How To Use TikTok To Create Marketing Campaigns
Here are some tips on how to win with original, relatable and entertaining content.
- Leverage Existing Trends
Trends are a key part of driving brand performance on the platform. By taking advantage of the latest trends, you can help ensure that you build an engaged fan base that’s eager to explore your brand by viewing entertaining content. As well as creating exposure and taking advantage of purchase opportunities. For example, you could have creators record unboxing or “tips and tricks” videos.
- Start With Creators
Content is key. But who the content comes from can really make a difference. Choosing the right creator will help amplify the brand message and grab the attention of users. By working with creators who understand the nature of the platform, fashion luxury brands can translate their high-end messaging into a more relatable marketing strategy. That will speak to the modern consumer and create close proximity with the target audience.
- Virality Is Key
Understanding what works on the platform should be the starting point of your marketing strategy. . TikTok is the go-to place for short, entertaining videos that go viral rapidly and can easily be replicated. As a brand, try to find your own voice through content that will not only be ingrained and native to your brand messaging but that will also make you stand out.
You may be feeling like TikTok has peaked and that perhaps you’re late to the game, but it is important to remember that it is likely still in its infancy when it comes to brand marketing campaigns. It’s not too late to leverage this channel in your marketing strategy and find creative, impactful ways to increase your brand’s performance.