What Makes SEO Content Special?

SEO content is the only form of content marketing where your audience is actively searching for your solution. If we’re to compare it to fishing, you’re putting out bait to hungry fish that are looking for a worm––whereas other types of content are trying to entice fish that aren’t looking for a meal but might be feeling gluttonous at the moment.

Check out this post on SEO content writing to get it right.

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SEO Content for Influencers

If all of your friends and colleagues are talking about how great a movie is, are you more likely to check it out? What if everyone said the movie was bad? You would probably skip it, right?

Now, take that level of influence and apply SEO Content for Influencers to someone with a large, dedicated audience. Not only that, but their audience happens to be your target audience. Imagine how powerful of a connection that could be for you.

Getting the right Influencer to endorse your product or service could catapult you to the top of your industry. Here are some ways to get it done:

• Invite Influencers to do in-depth interviews on your platform
• Network with them organically and become friends
• If you have a physical product, surprise them with a gift in the mail and ask them to shout it out on Instagram
• Pay Influencers for sponsored posts on blogs and podcasts
• You can also pay them for shout outs on platforms like Instagram or their blogs and podcasts

Email Content

The email content is currently one of the most debated content styles. Many digital marketers will say that email is dead, but statistics prove that’s not the case at all. There are currently 3.7 billion email users worldwide––almost twice the size of Facebook’s user base. And users send over 260 billion emails per day.

The truth is that email is a unique animal in the marketing game. It’s inundated with spam. This makes the competition thick and the user base more skeptical. But if you can build a relationship with your list, you can have a successful and lucrative email presence.

Social Content

Unlike Email, social media platforms have a wide variety of users who tend to love being sold to––as long as it’s targeted. People use social media to keep in touch not just with their loved ones, but with their favorite brands and Influencers.

Social Content is usually much shorter in form. You can put out a single 140 character Tweet that gains massive reach through retweets. You can even post a photo of your product on Instagram with a short caption and users will scramble to buy it.

The key is remembering the operative word of social content: “social”.

The content might be shorter, but it’s twice as important to replace the length of content with conversations. Ask questions, give advice, joke and play with your audience.

It’s an online space for quality time and bonding as much as it is a space for delivering your message. So, make sure you’re interacting with your followers and building relationships. That’s what social media is all about.

Viral Content Writing

You probably know that viral content gains a wide reach on the internet in a short time. This is because it generates a massive amount of buzz and shares. From cat videos to provocative ads like Nike’s collaboration with Colin Kaepernick, there’s no shortage of viral content on the internet.

With that, you’d think viral content started with the internet, but even The Bible proves that’s not the case. Still, before the world wide web, television commercials were the only form of viral content marketers were using.

Once video marketing hit the web, digital marketers realized they could do better. Now you can reach a global audience with a tenth of the budget. It didn’t take long for marketers to hit the digital streets to answer one question:

What makes content go viral?

Here’s an example:

The BuzzSumo team analyzed data from 100 million articles to find the answer.

They found 9 guidelines supported by data:

1. Long-form is more shareable than short-form content
2. Images increase engagement and shares especially on social media
3. Invokes awe, laughter, or amusement
4. Lists and Infographics
5. Ten is the magic number for lists
6. More trust = more shareable
7. Influencers have a multiplying effect
8. Re-promote old content
9. Tuesday is the best day to share

SEO Content is the best?

There are a lot of content writing styles, and they all have their own superpowers. If you’re wondering what to do now, the answer is simple: Start with one.

Find the content style that’s most appropriate for your digital marketing business or client right now. Put your content team on mastering it and implementing it. Add it as a permanent addition to your content marketing strategy.

Once you get your systems set and functioning effectively with that style, just come back and choose another to add. Before long you’ll have a robust, high-ROI content marketing strategy that’s building brand visibility all over the web.