How TikTok Is Rewriting the World?
What is TikTok?
The mobile app TikTok is the current ruler.
What is TikTok? A mix of music, lip sync videos, comedy, and micro-blog content. It is not an easy platform to understand at first glance. It has even led to the growth of the competitor platform Thriller. As well as it aims to take some of the attention away from the app.
This app is still undiscovered territory for anyone over the age of 25. Extremely popular with Gen Z , TikTok is a glimpse into what it means to be growing up in today’s hyper-connected marketing world. The vast majority of users on Facebook today at aged 40 plus. While Instagram is more popular with users aged 20-40.
TikTok Statistics:
- As of February 2021, it has an estimated 1.1 Billion users worldwide
- As of June 2021, 60 percent of users are between the ages of 16 and 24
- Almost 50% of TikTok’s global audience is under the age of 34
- The app has been downloaded over 1.5 billion times worldwide.
- The downloads in 2020 reached 850 million
- The app reach is worldwide : 466 million are from India, 173 million from China, and 123 million from the U.S.
- The average user spends 52 minutes per day on the app
- Byte-dance the company is valued at $140 Billion, making it the world’s most valuable startup and making the company worth more than Twitter and Coca Cola.
- TikTok reports that it has over 80 million monthly active users in the United States. 60% are female, 40% are male.
How Does TikTok Work?
In fact, anybody with a TikTok account can create video content that includes music, special filters, and even visual effects. The aim is to create videos that grab users interest within the first few seconds. Simply to stop them scrolling and pay attention.
The more a user spends time on a specific TikTok creator video, the more likely it is to become viral.
The TikTok For You Page is the most popular section of TikTok. In addition it is the place where users discover new content that is served up by the TikTok Algorithm. Whenever a user opens the app, the first page they see is the For You Page.
Similar to apps such as Twitter and Instagram, much of TikTok’s platform is guided by what’s trending. As well as hashtags that allow users to find content.
How Safe is TikTok?
Using any social network can be risky. But it’s possible for kids to safely use the app with adult supervision (and a private account). When you sign up, your account is public by default, meaning anyone can see your videos, send you direct messages. And use your location information.
Parents should make sure to turn on all privacy settings for accounts kids are using, so only people you know can interact with your videos or message you on the app.