How To Boost Your Business With Instagram Stories?
Instagram Stories
Even though Instagram was designed to be an ‘Instant’ photo-sharing digital platform, people have slowly started curating and beautifying their feed to make it more presentable and attractive.
Since Stories have a limited lifespan, Instagram stories are where the Content is more raw and instant than the feed.
Some of your followers may miss your feed due to how the algorithm works. People have switched to Stories and like spending more time viewing them than the feed.
Instagram has multiple features that can help you draw viewers’ attention, tap into their interests, and convert them into regular digital customers.
Surveys suggest that about 1 billion active Instagram users every month, about 500 million people use stories per day. Around 200 million people visit at least one business account in a day.Instagram stories provide marketing businesses endless opportunities to engage with their audiences and provide them information that can be beneficial for them and increase interaction. The Content of the stories can be around discount codes, last-minute offers, How-to tutorials, Behind scene glimpses, collaboration with influencers, and many more.
Why use Instagram Stories for business
Promote products or launches
You can use Instagram Stories to show your target audience what you have been working on, sneak peeks of what is happening behind the scenes, or when you are launching new products.
Drive traffic to your website
With options like ‘add links to Stories’, you can repurpose your blog content, invite your audience to read the latest blog posts or promote some ‘How To’s articles.
Get customer feedback
Your target audience needs to feel special and you can use Instagram stories to carry out product promotions, and getting customer feedback on products or services.
Generate leads
Instagram Stories has the power to help convert viewers into leads. Create engaging content and give audience a strong reason to lend you their email address.
Include these offerings when creating Instagram Stories for your business:
- Discount codes to products
- Free eBooks
- Email courses for free
- Product samples for free
- A chance to win something
When to post your Stories
Is there any best time to post your Stories?
They live for 24 hours and disappear if they are not downloaded or saved in archive or Highlights so, I think that it’s not necessary to upload Stories on specific hours.
However, you could schedule your stories when most of your followers are online. The goal isn’t only about how much engagement your stories drive, but also how quickly.
What to post to your Instagram Stories
As much as a story needs to focus on conversion, businesses should try to create posts that focus on engagement and connection. It’s essential to create lighthearted and promotional marketing content with a mix of fun.
To maximize engagement, you can craft unique and fresh content:
- Create visual ‘How to’ tutorials for your products
- Provide free tips and tricks
- Present the latest news about your products or news from your industry
- Unveil ‘behind the scene’ content
- Showcase an event or a tradeshow your business attended
- Invite influencers for a profile takeover
- Give special promotions, discount codes, last minute offers