What Is Real-Time Marketing?
Real-time marketing means reacting in real, or near, real-time. It's about creating relevant messaging, and it's achieved on social channels by listening to and anticipating customer needs.
What Role Does Social Media Play In Market Research?
What is Social Media Market Research? Social media market research is the practice of gathering historical and real-time data from social media channels to better understand your brand’s target market. While it’s possible to conduct market research natively on social platforms, tools like Sprout Social enable you to collect and analyze information from all of your brand’s social accounts in one centralized platform. Social media can play an important role in understanding a brand’s audience. A large amount of users engage in social networking — Facebook alone has 1.2 billion monthly active users. Social media can be used to investigate your target audience and
AI: Boon or Bane for Digital Marketing
Artificial Intelligence In the era of technology in which almost all the field around us has changed its domain from traditional to digital the application of artificial intelligence is coming out as a helping hand. According to many people around the globe are using digital marketing technology for their small as well as large firms is finding it as a great help but few still has some complains that somewhat makes sense. Comparing both the options will help us to go towards the choice which has more advantages and less disadvantage. Advantages of Artificial Intelligence in Digital Marketing: AI will be the greatest
Offline and Online Marketing Strategies
It's essential to combine both your online and offline marketing strategy. Your customers need to be greeted by the same messages and branding online. That they're used to seeing in your retail space and vice versa.
What Is Branding and Why Is It Important?
A brand strategy is a plan you can use to align your business elements with your target audience, to ensure consistency in all channels.