Should Your Business Be On Pinterest?
Driving engagement and traffic from your target audience on social media has become increasingly challenging for businesses. But unlike other platforms, Pinterest is unique because it’s a visual discovery engine. When you use Pinterest for business, you get the rich audience interactions of social media digital platforms blended with the traffic-driving power of a visual search engine. Read on for everything you need to know about how to use Pinterest for business and start creating Pins that win!
Why should your business use Pinterest?
Pinterest can benefit your business in a variety of ways. These are some of them:
Large user base
As the fourth most popular social media platform in the U.S. and with over 235 million monthly international users, Pinterest can open your marketing business up to millions of new customers.
Visual platform
Pinterest is a great place to display your business visually. It’s also the only social media digital platform that currently supports visual search, so it’s a good idea to jump on this trend early.
Commercial activity
Consumers often use Pinterest to determine whether they want to make a purchase. In the 2019 Pinterest Seasonal Insights report, 83% of users said they have made a purchase based on what they’ve seen about a product on it.
Brand exposure
It can boost your exposure to new customers, with a majority of users reporting that they discover new brands and marketing products through Pinterest every week.
Six best practices to keep in mind:
Determine the type of content you want to post.
As with any social media site, it’s important to understand your target audience. What type of content do they want to see on Pinterest?
More importantly, think about the type of content that they’ll engage with. Is it infographics, tips and tricks, or perhaps blog posts? To find this out, do some research into the type of content they currently pin on their digital pages
Consider your design.
Now that you know what you want to post, it’s important to consider what your images look like. Your designs should be pleasing to the eye and stand out in a sea of images on your digital audience’s page.
Optimize your pins.
When you’re ready to start posting on Pinterest, remember to optimize your pins. You might be wondering, “How do I optimize my pins?”
Use the following checklist to get started:
- Include a URL (could be a link to a blog post)
- Use keywords in titles, descriptions, and image file names
- Create boards that are aligned with your keywords
- Arrange your boards and choose a board cover image
- Use hashtags
Learn about categories.
On Pinterest, you can assign each board to one of 36 categories. These categories help your pins become discovered.
Use rich Pins.
In fact, rich Pins offer a way to provide more information about pinned images. For example, the Product Pins subset of rich Pins lets you add pricing information, product details, and other data to help engage users and drive conversion.
Leverage Pinterest Lens.
Pinterest Lens is available as part of the platform’s mobile app on both Apple and Android devices. It allows users to take a picture of any object and discover similar items on it. For businesses, it offers a way to improve contextual marketing: Take a picture of your marketing product, see what it returns and then leverage similar tags to help capture user interest.