5 Strategies To Increase Your Organic Page Ranking
Ranking to Boost Traffic
Ranking organically for keywords, particularly for e-commerce sites, can make a real difference to your business in terms of traffic and sales. However, it’s also constantly changing and needs regular attention.
It all begins with creating original and useful digital content that features the keywords that you want to rank for. Combining an effective e-commerce site with a regularly updated blog can be a very effective combo for owning your share of the traffic and sales.
Providing relevant, accurate information to your consumer audience is the key to increasing organic ranking within the SERPs. By curating digital content that is specific to your target audience, you will able to gain organic rank and answer consumer questions with ease.
Best Strategies to Increase Your Organic Page Ranking
Define a Keyword List
It’s unreasonable to assume that you will pull top rank in Google for every keyword relating to your industry. Your goal should be to secure high organic rankings for your most desired keywords. This is an exercise that will take the effort of both marketing and management. Keywords with high volume and low to medium competition are the sweet spot — they have high traffic potential and are easier to rank for.
Develop Thoughtful Content That Consumers Find Useful
Before you dig into some of the more technical ways to improve SEO ranking, always remember that writing high-quality content that attracts interest and compels visitors to share it and link back to it is vital. Good digital content has the best chance of being viral content, and Google rewards content virality heavily in its rankings algorithm.
Work Your Keywords and Related Variants in Page Content
The best way to rank for a keyword is to use it. You should include important keywords early in your page titles, headlines, and body text, since early placement can be a signal of relevance. You should use your focus keywords often throughout your copy — but never at the expense of good writing. Google’s algorithm has become wary of “keyword stuffing” and penalizes pages that use keywords excessively, in ways that interfere with the reading experience.
Write Meta Descriptions that Drive Clicks
The <meta name= description content= > HTML tag is meant to be a concise explanation of a web page’s content. Google displays your meta description beneath the page title in their organic results. Meta descriptions aren’t nearly as important to Google’s ranking algorithm as page titles — rather, their function is to drive clicks from users. People read descriptions as a preview of your page and use it to determine if your content is worth visiting.
Follow Google’s E-A-T Guidelines
According to Google, EAT is one of the top three factors for gauging page quality. Here’s the breakdown of what the acronym means:
Expertise: Google wants to see that a website demonstrates expertise in your field. This is especially pertinent to the medical, financial, and legal industries. You can establish expertise by providing clear, accurate information and citing reputable sources in your content.
Authoritativeness: Show off your authority. This can be demonstrated through credentials, positive reviews, and customer testimonials. You can highlight this information throughout your marketing website.
Trustworthiness: Make sure users feel safe on your site. It’s important to have an HTTPS site and an SSL certificate, especially if you accept any monetary transactions online. Studies show that Google ranks secure domains and sites with SSL certificates more highly. 75% of first-page Google results have an SSL certificate.