Effective Tactics For Promoting Your Video Content
Promoting Video
Video is made to be enjoyed and shared by lots of people. When you are promoting your video out there, over and over again, to new and returning audiences, you’ll start to see the social benefits of digital video marketing. Customers will start to recognize your team, other companies will be excited to collaborate, and your network will grow. So don’t hesitate, and start your video promotion efforts today!
Top Tips for Promoting your Video
Optimize Your Video Thumbnail with a Smile
The video thumbnail is by far the most important component to drive a visitor to play or not play your video. The reality is, we do judge books by their cover. Which is why you need to dress your video for the occasion by giving it a compelling, play-worthy thumbnail image.
The greatest way to ensure people play your video is by using an image of a smiling human making direct eye-contact.
Social Media Campaigns
Once you find the social media platforms that your audience is using most, running a social media campaign is a great way to promote your marketing content. This is especially true if you expect your video to be seen on Facebook. Although Facebook has the most total profiles (1.5 billion and growing), organic content is only shown to around 5% of people who have “liked” a page. An ad campaign gets around the built-in filters that a platform puts up and shows your video to more of your target audience.
Add share buttons on or near your video player
Another easy and free way to gain higher viewership is making it as easy as possible for viewers to share your video. If it’s as good as you think it is, then others are likely to think so as well. And they’ll hopefully be compelled to share it.
Tease the video on Instagram
Instagram is now the third most-popular social media app, and Instagram Stories is its most engaging feature. These instant, bite-sized updates are like candy for the brain — easy to digest and endlessly watchable. Posting a clip of your latest and greatest video to Instagram (especially Stories) is a great way to build up anticipation and get the word out about new content.
Optimize your video for SEO
You might think of SEO as something writers do, but SEO is increasingly important for video marketers. With 300 hours of video uploaded every minute to YouTube alone in 2018, the competition is stiff — and you want your video to be discoverable. If your video isn’t optimized for search, you’re missing out on traffic and leads, both now and in the future.
Engage with communities in your niche
To spark discussions about your videos, find the online communities built around your topics of expertise. Facebook and Reddit are great places to start. Look at how this video has a prominent place in the r/Entrepreneurship subreddit, which has over 12,000 subscribers!
Sending Videos to your Mailing List
Debuting a new product, or have a new company video to promote? Send it out in an email! Not only does this give those on your mailing list exclusive access to video content. But it also helps your video generate views from higher-quality leads.
You can even take this one step further by segmenting your mailing list to those who will be interested in the video. For example, if certain customers are more likely to purchase your new product, use video as a way to upsell. If prospective customers are uncertain about a particular aspect of your service, use video to reassure them. The possibilities are endless.