Content Curation Tips To Boost Your Brand
Content Curation
Content Curation helps to become a trusted referrer of valuable information. It helps you to extract the best available content. The process of finding, organising and sharing digital content has become conventional and well-practiced by mainstream marketers. Also, it is a regular feature on most of the social media marketing platforms as well.
However, the art of content curation doesn’t achieve success on its own. Let’s explore content curation and what it has to offer and how to do it.
Why do we need Content Curation?
Wide range of available content: When you curate articles, you gain access to a wide range of information about a particular subject. Sharing content in an ethical manner also helps you deliver reliable content.
Value addition: You get recognized for exploring the best available digital content. In fact, people appreciate the diverse perspectives that you share about their topics and interests.
Influencer marketing: Once you curate and share pieces of information from different publishers or writers, you also get recognized for the efforts. However, they will expect to get their due credit and a link back to the original article. Make sure that you enable such links and give credit where it’s due.
Content Curation Saves You Time: While you’ll still need to create content to share on your social channels, curation can cut down on the time you need to set aside for that work each week or month.
Reasons to Curate Content for your social channels:
Grow your audience
A responsive audience is, and will always be, the backbone of your social media marketing strategy. To engage your followers, you need to share content that sparks discussions and starts conversations with and about your brand. Curation is a great way to start conversations about things your audience is talking about. While looking for content, always keep this question in mind: “why would my audience care?”
Content curation builds credibility
If you’re looking to become a thought-leader in your industry, content curation is one easy way to get started. It shows that you’re plugged into the pulse of the business world and thinking about new ways to innovate. Adding context to existing ideas, challenging the status quo, and interacting with other thought-leaders boosts your credibility by association.
Track industry trends
In fact, curating content can give you a glimpse into ongoing trends in your niche or industry.
Say you’re a social media marketing tool, tracking that keyword in your curation tool. You see what your competitors are writing about, what industry publications are covering, and what the mainstream media is saying about your industry.
The more you curate content, the more you’re exposed to new topics, conversations, and points of view around the community you operate in.
How to Curate Content?
Quote the source, and then quote them again
You need to establish very early on that the content you’re using is curated. Quote the original source of the piece, link back to the original work, and then give credit again. Make it impossible for the reader to misunderstand where the source is coming from.
Create something new out of the old
Your curated blog post should not have the same title or featured image as the original piece. Even though you’re pulling from an original source, you still need to switch things up. A new title that creates an allure for your audience is important. Original branded images from your own team add something new to the mix.
Add context to the piece
Content curation is not reposting an article in its entirety on your digital blog. Curation is about calling attention to another piece of work and providing context for why you found it useful.