Why Your Brand Should Have a Voice Search Strategy?
Voice Search
Voice search uses speech recognition technology and combines it with search engine queries to allow users to speak questions or commands, instead of typing them.The voice search software then digests what it hears from the users and presents them with a relevant answer.
It initially became popular in smartphones and similar devices, where typing search queries can sometimes be time-consuming or inconvenient.
In recent years, it has become increasingly popular in other smart devices too. In fact, it’s predicted that by the end of 2020, almost 50% of all searches will come from it.
Users are finding many different uses for their voice search assistant; from discovering the local weather forecast, learning answers to random questions, scheduling calendars, and more.
Voice Search Statistics
1. 58% of people have used it to find information about a local business
2. Voice search queries are longer compared to traditional text queries. They are usually 3-5 words in length.
3. 20% of searches on mobile devices are voice-based.
4. More than 20% of voice search queries are made up from a combination of just 25 keywords. Popular keywords include:
- Where
- What
- How
- Best
- Define
- Why
5. Voice-based searches using a mobile phone are 3x more likely to be location-specific.
Reasons why brands need to incorporate voice-based service
Improved Customer Experience
This strategy will help create a customer’s optimized experience. It will enhance their trust and loyalty toward your brand. With improved technology, now voice services can differentiate between different ascents. It helps in gaining valuable insight about the users hooking them with personalized digital content and messages.
Compliments SEO Practices
Research shows voice search is lashing changes in SEO practices. The main reason is due to different feeds while speaking as compared to typing a query. Voice queries are based on a more extended pattern than text. Businesses must start implementing relevant keyword phrases in their SEO practices. The inclusion of mobiles with search queries will also impact SEO.
Reach a wider audience:
Because it is still a relatively new technology, there are many people who are not yet using it. This means that businesses that create a strategy have the opportunity to reach a larger audience than those that don’t. As more and more people adopt voice search, it will become increasingly important for brands to have a voice search strategy in order to reach as many customers as possible.
More accurate results:
According to Google, “Voice is not just an alternate input method – it’s a completely different way of interacting with the device. After all, you wouldn’t type the same thing you would say to Siri or Google Now.” Because its results are different from text-based results, it’s important for marketing brands to focus on creating digital content that is specific to this format.
Optimizing for Voice Search
Ensure your website loads quickly to increase your chances of ranking higher::
- Make sure your site is optimized for mobile.
- Build AMP pages for streamlined mobile viewing.
- Utilize website caching to improve page load speed.
- Compress files and images for faster loading.