What Instagram Metrics You Need to Track?

Instagram Metrics

Instagram Metrics are essential starting point for understanding; in fact, how your followers behave on this network. As well as what can be done to make your strategy reach them as effectively as possible.

As with any other social network, this assessment leads to the interpretation of information, testing, and critical changes for a brand evolution.

If you promote your brand on Instagram, the only way to grow your audience and become more influential is through tracking the right metrics. You don’t want to put your blood, sweat, and tears into an Instagram marketing strategy without knowing how successful you are. And in what ways you can make it better.

Instagram Metrics You Should Track:

Follower Growth Rate

A high follower count can be an ego boost and add brand credibility. But it doesn’t necessarily say that much about the health of your marketing campaigns and Instagram strategy.

Your follower growth rate, on the other hand, gives you a good idea of whether your business is expanding its reach and catching new people’s attention.

In other words, the way your follower count changes is often more important than the actual number of followers when evaluating your digital Instagram performance.

Instagram Engagement Per Follower

Tracking your engagement per follower lets you monitor just how interested your Instagram audience is.

This metric is especially important if you’re evaluating a partnership with an influencer as you don’t want to pay for a sponsored post on an account without any real engagement.

In order to calculate your engagement per follower, look at the total number of likes and comments you get during a specific time period. And divide that number by the total number of followers you had during that time period.

Website Traffic

You can track the number of website visitors from Instagram with the help of Google Analytics, which segments your traffic into default channel groupings—one of which is “social.”

If you navigate to “Acquisition” –> “Channels” and click “Social” in your GA account, you can see exactly which social channels drive traffic to your site.

Link Clicks

Now that you know how much traffic Instagram is driving to your marketing site, the next step is to determine which specific links and stories were clicked?

You can take your Instagram analytics to the next level by creating URLs with UTM parameters. That tell your analytics platform where particular profile visits came from. UTM parameters are basically informational tags that you append to your normal URL.

Instagram Stories Engagement

Instagram stories, which can be either videos or photos, are a bit different from regular content as they disappear after 24 hours. One way that you can track this metric is with Instagram’s native analytics tool, called Insights. Keep in mind that you’ll need a business profile on Instagram to access Insights.

Reach

Reach is another metric that requires you to switch to a Business Account. You can view reach within your Instagram Insights.

Reach tells you the total number of people who have seen your post.

This is different from impressions. If the same person sees your post 3 times, that will count as 3 impressions. However, that person only counts as 1 towards reach, making it an important metric to measure brand awareness. And how many people are actually seeing your post.