What Are Impressions On Instagram?

Instagram Impressions

Impressions on Instagram track the number of times your content (including stories and posts) is shown to users on the platform. In other words, if someone is scrolling their feed and passes by your post, that’s an impression.

This doesn’t track unique viewers, just viewers. So if the same person scrolls past your post twice, that’s two impressions — but only one “reach,” which tracks uniques.

Impressions are meant to track awareness, and in theory the more impressions you build over time, the more familiar a unique user will be with your brand. Familiarity will then hopefully lead to that user purchasing your product, or just looking at more of your digital content.

There are  two main types of impressions on Instagram and other social networks:

• Organic impressions: The organic number of views a post gets. This means the brand has not invested any budget into boosting its impressions or reach.
• Paid impressions: The number of promoted impressions your content gets. The brand has paid to increase the reach and impressions.

Why are impressions on Instagram important?

Impressions on Instagram are a valuable metric that can help you measure your brand awareness by tracking how many times users see posts or ads from your business.

Impressions on Instagram can be an excellent indicator of your business’s brand awareness on the digital platform. The more times a user sees your ad or post, the more they will recognize your business and the products or services you offer.

How to check impressions on Instagram

Checking impressions on Instagram is very easy. You just need to go to the insights dashboard and there you will have all the metrics together. You can go over to the activity dashboard, scroll to the bottom and that’s where you’ll find the impressions. If you want to see the Instagram impressions of the latest picture you have posted just go to that picture and click on insights. On the bottom right you’ll find out how many impressions your post has gotten. That’s how easy it is!

5 Types of Impressions to Monitor

General Profile Impressions

This section gives you an overview of your account status over the last 7 or 30 days. Here you can see the total impressions and reach for your posts, stories, or videos.

 Audience Impressions

Here you can see data about your audience, including a breakdown of your audience according to their location, gender, and more. Although this is not directly related to the number of impressions, you should take into account the days and times your followers are most active in order to increase the reach of your posts.

Content Impressions

This section lets you compare the performance of content published in your feed and stories.

The data is divided into posts and stories. In both cases, you can view the total number of impressions and the number of accounts reached.

Statistics of Each Publication in the Feed

These statistics give you a breakdown of the impressions. You can learn from which locations users viewed your marketing content (homepage, profile, hashtags, etc.)

You can also see what percentage of the accounts reached were existing followers and which were new users.

Statistics of Each Story

Finally, Instagram also provides data on the impact of each story during the 24 hours it is visible. This includes impressions, reach, interactions, and more.

How to increase impressions on Instagram

Take advantage of audience targeting features

Instagram’s targeting features help you ensure that your posts and advertisements reach more of your ideal customers. When users see content that resonates with their marketing interests and needs, they are more likely to view and engage with it.

Find the best time of day to publish your posts

Did you know that there are peak times during the day and week that your Instagram posts and advertisements will get more views and impressions?

On Instagram, users are most active on Mondays between 3:00 pm and 4:00 pm. Posting during these peak times is the key to ensuring that more members of your target audience see your posts.

Experiment with hashtags

Using hashtags is another excellent way to help more users view your posts on Instagram. When you use hashtags, your posts will display in users’ feeds and when they search for that specific hashtag.