How to Use YouTube Analytics to Track Performance?
What Is YouTube Analytics?
YouTube Analytics is a web analytics tool within YouTube Studio, where you can see all the data your videos produce.
You’ll discover more insight into your videos’ audiences and the many other metrics related to running a successful YouTube channel through the Analytics dashboards.
YouTube Analytics helps you:
- Track the ROI of your marketing campaigns
- Optimize live marketing campaigns by making decisions using real-time data
- Assess if the videos have achieved specific goals
- Identify what works for you and more importantly, what does not
- Generate data about the target audience, customer feedback, watch-time, views for better planning of future campaigns
- Use inputs of video marketing data to refine non-video marketing campaigns
Top YouTube Analytics You Should Measure
YouTube View Analytics
YouTube video view analytics are the indicators of how successful your YouTube channel is. It refers to how users are consuming your videos. These channel metrics are located on the overview tab; utilize these YouTube channel analytics to get the channel performance report, identify current trends. Also, understand what’s working best for your brand.
Subscribers
In fact, subscribers on YouTube are the users or channels who have subscribed to your YouTube account over a specific period of time. Whenever you upload any videos on your channel, your subscribers can observe them on their feed. Thus, YouTube’s ‘Subscribers Report’ provides you data about gaining & losing subscribers based on digital videos, locations, and gain periods.
Views
Views metrics denote the gross number of time your brands’ videos have been played, including repeat views. Most viewed videos indicate that your content is enticing & viewers are interested in that type of content. Views help to figure out your top-performing videos. The real-time view is the metric that shows the number of views received by your video in the last 48 hours. It is presented in a chart with an estimation of hourly views updated in real-time.
Channel Views
It refers to the typical performance of your channel by showing the number of views your entire channel accumulates over a particular time period. Channel view helps you figure out high-performing videos, anticipate seasonal changes & trends. As well as determine the best time to upload new videos.
Audience Retention
Audience retention is a chart showing the frequency of watching your video in each moment; it offers data as a percentage of total views. In fact, audience retention is a vital metric to track as it shows the precise moments that viewers begin to drop off from your video.
How To Track Them?
Step 1: Log in to your YouTube channel & click on the profile icon. A drop-down menu will appear where you’ll find YouTube Studio.
Step 2: On the dashboard, you will notice particular summary metrics. To get in-depth data, clicks on ‘Channel Analytics’, or you can click on the ‘Analytics’ present on the left side of the menu.
Step 3: Based on your required information, check out metrics such as Overview, Reach, Engagement, Audience, and Revenue. If you are looking for a more minute breakdown, click on the ‘Advanced Mode in the dashboard upper right corner. In Advanced mode, you can get metrics of individual videos.
Step 4: Therefore, choose all parameters you want to track & click on download to generate your report in Google Sheets or .csv file.