How To Use Facebook Audience Insights?

Facebook Audience Insights

Facebook Audience Insights is a function within the Facebook Ad Manager. You can find it by clicking the drop down menu under “Tools.”

The Audience Insights Tool will help you segment your defined “seed” audience based on different preferences and demographic details.

If you’re looking to test new waters within your audience and try out some new content or offers, this is a great resource to tap in terms of what trends and marketing topics might interest your audience.

How to use Facebook Audience Insights tool

The Facebook Audience Insights tool is pleasantly user-friendly and relatively intuitive to navigate. You shouldn’t have too much trouble finding your way around.

our options are:

• Everyone on Facebook. It’s what it says on the tin. But don’t worry, we’ll show you how to filter the data down to… not 3 billion people.
• People connected to your page. People who like your page. Or if you prefer, people who aren’t connected to your page.

If you want to better target people who already like your page, choose “people connected to your page.”

To delve into the data about new audiences relevant to your brand, click on “everyone on Facebook” and start filtering.

Facebook Audience Insights filters

Location

Unsurprisingly, location allows you to filter by country, region, or city.

If your business is location-based or if you aremarketing an in-person event, apply the location filter. This lets you see data relevant only to the people who live in that location.

Age and gender

You can also control for age range and gender. Depending on who your brand hopes to reach, choose an age range between 18 and 65+. Next, set the gender to men, women, or all. (The only three gender filtering options available at the moment.)

If you aren’t sure about your target age and gender just yet, leave these filters as-is and let the data point you in the right direction.

Interests

The interests filter is all about what Facebook users like and engage with. Facebook determines a user’s interests based on the pages they like, the content they view. And the ads they click on.

There’s an interest category for just about everything — from nail art to garden gnomes, tofu to accounting. Choose options from the drop-down menu or search for specific interests related to your marketing brand.

Connections

Connections lets you filter to focus on people who like or don’t like your page. Choose the page you want to include or exclude. And Facebook does the digital data legwork for you.

Advanced filters

Hidden under Facebook’s “advanced filters” drop-down are a few more audience insight digital options that won’t be relevant to most people. But, if you’re targeting parents with children of a certain age or only people who work in healthcare, it might be worth venturing into advanced filter territory.

Within the advanced filters, you can filter via:

• Language. Filter by the primary language Facebook users speak.
• Relationship status. Show data specific to users who are single, in a relationship, engaged, or married.
• Education. Filter by level of education. Pick between high school, college, and grad school.
• Work. Find data on people working in specific industries.
• Market segments. If you created your brand or product with a specific culture or ethnicity in mind, you might filter via “multicultural affinity.” Facebook currently only offers filters for market segments within the US.
• Parents. Target insights on all parents or parents with children of a certain age.
• Politics (US only). Politics shows you data for users with specific political leanings, from very conservative to very liberal.
• Life events. See insights on people at specific moments of their lives. Selling a memory book? Target people living away from family. Have a new stress ball on the market? Take a look at people who just started a new job.