Benefits Of A Social Media Dashboard
Social Media Dashboard:
Social media dashboard is a place where all your social media KPIs (key performance indicators) are presented.
That’s why such a dashboard shouldn’t be cluttered with data. It has to be easy to read and it should contain only the digital data that are important to you at a time. Only key metrics that are most important for you.
Why do you need a social media dashboard?
While social media analytics tools were designed to make your life, and analytical responsibilities, easier, a dashboard is even a step further.
Now: In the remote work era, we usually briefly discuss the current performance of our social media channels. Especially when we have our daily or weekly standups. Based on what our analytics suggested the week before, we decide whether any additional actions should be taken. Social media dashboards will provide you with such necessary digital data just in a minute. Instead of having an employee prepare a report by themselves for the whole department to go over.
- Data are easy to read and analyze
- It contains only key metrics that are important to you
- It contains both raw numbers and trends (increase/ decrease presented in percentages)
Benefits of Using a Social Media Dashboard
Improve Productivity
Time is the most valuable asset, my friend. So, don’t waste it by getting lost in the vast ocean of social media. Use your time judiciously by integrating your platforms and notifications on one platform. And using a social media dashboard helps you make sure this happens.
However, not all dashboards created the same. So, look for a tool that works best for you and your marketing organization.
Monitoring and Tracking
Social media engagement is perhaps one of the best ways to gain trust, grow relationships, generate leads, and boost sales.
Besides, tracking mentions, keywords, hashtags, and competitors across all marketing social media channels, lets you stay on top of everything.
The right social media dashboard allows you to engage easily right from your dashboard without going to each account separately.
Schedule Content
Imagine having to set the alarm to remind you to post to your social media accounts. And imagine the horror when you miss it. Scary, right?
However, with a social media dashboard, all you need is a couple of hours once a week to schedule your posts in advance. Besides, another noteworthy aspect is that you can easily edit, revise times.Or even add new posts without messing up the rest of your schedule.
Analytics
Believe it or not, the massive amount of data can make your head spin. However, when organized the right way, that data is the best way to judge whether your campaign is working.
Keeping the S.M.A.R.T. goals and social media KPIs in mind, you can use the social media dashboard to track all your campaigns.
You can track the analytics important to your organization, including follower trends, mentions, and when your audience is online. This way, you can restructure your strategy to ensure that your social media marketing maximizes its return.