Pros and Cons of Social Media Marketing

Pros And Cons Of Social Media Marketing

Social media is ubiquitous these days, continuing to evolve as a viable marketing channel for businesses of any size-startup to enterprise. Sites such as Facebook, Twitter, Instagram, and other platforms have made it possible to connect with your customers on a seemingly one-on-one basis. Before you hinge the success of your digital business on social media, however, be sure to consider the following social media marketing pros and cons.

Pros of Social Media Marketing

Reach a larger audience

Major social media platforms give your business access to a large audience of people. These who can choose to follow your business’s online digital profiles. Also, unlike in traditional media, there is no predetermined audience on social media, giving you access to a limitless demographic regarding gender, age or social status.

Connect directly with your audience

Social media allows you to connect directly with your audience. Because people choose to follow your social media accounts, you can tell that they are interested in your business. Understanding how the public perceives your brand puts you in a better position to re-strategize and adapt a new social media marketing strategy that meets your audience’s needs.

Build brand loyalty

The greater the interaction and connection between your business and your customers, the more comfortable they can become with your brand. Providing consistent updates, quality content and exceptional customer service may help customers create an emotional connection to your company.

Monitor customer feedback

Social media is a quick way to share information with a large digital audience. People from across the world in any location or time zone can get access to your content immediately after you publish it. They can also engage with this content in a variety of ways. As a brand, you can easily monitor customer feedback and quickly manage comments to answer customer questions or monitor brand perception.

Get access to many growth opportunities

You can sign up and create a business account on most social media platforms for free. You can also publish organic content and get access to a large pool of potential customers for free. This is beneficial for your company. Because you may be able to get more advertising for less money. Or, be able to allocate more of your marketing budget to other endeavors.

3 Cons of Social Media Marketing

Time-consuming practice

While publishing organic content on social media is free, creating content may take a lot of time, money and effort. Depending on the platform you are using and the type of content you want to share. To maintain an active social media presence and make an effective online marketing effort, you may spend a lot of time creating graphics, writing posts. As well as, engaging with members of your target audience.

Nonfavorable publicity

When searching the internet and social media channels for your business, you may find some negative reviews or comments. Although you can’t control what people say about your business on social media, you can control how you respond to their comments. Try to answer promptly and professionally to improve your chances of retaining existing clients.

Lengthy result manifestation

Social media enables quick communication with your audience. But, it might not manifest consistent results during the early stages of your active social media presence. You may engage in social media marketing for a long time before you see an increase in engagements. Or, a return on your investment.