How to Avoid Social Media Burnout
What is social media burnout?
Social media is burnout is the extent to which you feel exhausted using social media. Naturally, this means the quality of the content you create for social as well as what you share as you engage with your audience also suffers.
Now, if you are like 77.6% of the small businesses that use social media to promote their businesses or even make sales, you can’t afford to let the quality or engagement take a hit. However, there’s not much that you can do if you’ve burned out.
And, in case you’re still wondering – social media burnout is real! With research confirming Facebook depression and linking prolonged social media use ( social media addiction) to negative mental health impact, you need to be conscious about the time you’re spending on social and the digital content you’re consuming.
Some of the most common signs of social media burnout include:
- Negativity towards your job or others
- A lack of energy or enthusiasm
- An inability to do your job properly
- A reduction in your energy
- Feelings of exhaustion
- Feeling or being unwell more regularly
How to Increase Your Social Media Following
To grow your social media following effectively, you need to strategise in order to avoid social media burnout. As we have been there and done that, we thought we’d share just a few tips to help you get started.
Schedule Time Spent on Social Media
When you are growing your social media following, it can be extremely tempting to spend all of your time scrolling through your various social platforms and engaging with posts. And while this is important and can definitely help grow your following, doing so continually is one of the most common causes of social media burnout.
Build a Social Media Strategy
In a demanding lifestyle like digital marketing, it is extremely important to look deeper into your current social media marketing strategy to see how you can be more efficient. Social media strategies are a great way to reduce burnout. Strategizing your campaigns and content ahead of time can make a huge difference to your workload in the long-run. Sure, it makes for a bit of work initially, but it saves you burning out in two weeks time when you run out of things to post.
Working with your team, you can create a social strategy that helps uncover the best marketing content to create and provides a structured social media plan so that you don’t find yourself stuck for ideas
Create Posts in Advance
Once you have a social media strategy, it’s helpful to create as many posts as you can in advance. Create all the images, write all the content, source all the hashtags, and put all the information into a spreadsheet. That way, everything can be scheduled in advance and published automatically.
Like, Comment, Follow for Ten Minutes a Day
If you want to learn how to grow your social media following organically, this tip is it. One of the oldest tactics in the social media manual is the like, comment, follow method. This strategy is exactly what you expect; you spend time liking other peoples’ posts, commenting on said posts, and following said accounts.
However, spending a lot of time liking, commenting, and following accounts on social media can be exhausting. It’s hard to know when to call it a day and this can very quickly lead to social media burnout.
Make Use of Hashtags to Reach Wider Audiences
Reaching wider audiences is often one of the triggers of burnout in social media marketers. There’s a lot of pressure to reach more potential customers, gain more visibility, and just generally be more present online. Utilising hashtags helps reduce this pressure and helps you reach a wider audience more easily.
Create Visual Content
According to science, humans process visual data better than any other form of information. There is no better way to promote your brand, gain exposure, and connect with your customers. Create infographics, videos, and images to boost engagement on your social media site.