How to Nail Organic Social Media Growth?
What is an Organic Social Media Strategy?
An organic social media strategy is your plan to promote your business on social media. A good strategy involves using free tools and posting content on social media to engage with your audience. You can share digital content like posts, photos, videos, memes, and stories on your page.
What are the benefits of Organic Social Media?
When planned and executed properly, you can reap these benefits of organic social media:
- Sharing your brand story to a wider audience for free
- Establishing your brand’s personality, values, and positioning
- Building and strengthening connections with your customers and prospects by sharing informative, inspiring, entertaining, and shareable content
- Engaging with your customers
- Supporting your customers with their concerns or questions
- Cultivating a community surrounding your digital brand
Ways to increase your Organic Reach on Social Media
Focus your efforts on the right places
Most businesses will assume that they need to have a presence on everything from Facebook to Pinterest, but that’s not necessarily the case.
Your audience may not have a presence on every social media platform, so why waste energy? Choosing which network to focus on is easier than you think.
Optimize your social media profiles
Every aspect of your social media profile can be tweaked for better visibility and optimization. If you want to be a social media rockstar, you need to know the ins and outs of these elements.
Many of the tactics you know and love work here, too:
- An easy to remember username
- A recognizable photo/brand logo
- Keyword-rich descriptions (that still sound natural)
- A trackable link back to your website
When posting, use these same factors to decide which images you use, what keywords you include, and how you phrase your call-to-action. This applies to any and all social media platforms.
Post evergreen content
“Create evergreen content” is one of those things that’s easier said than done. A typical digital post on social media, especially on giants like Twitter or Facebook, can have a widely varied lifespan.
These posts also need to be engaging. You may, work in a boring or dry industry, but you can still find a way to make your posts stand out despite the subject matter.
The bottom line is this:
Don’t publish content with an expiration date.
Consider solving common and persistent problems in your industry. Even better, try to post something educational and funny. Humor, shock, or awe are great emotions to target with evergreen content.
Work smarter, not harder
Facebook themselves have said that the average user is subjected to over 1,500 stories per day. To increase engagement, the news feed only displays about 300 of these – those that are most relevant to the user.
With this knowledge in hand, we now know that posting more isn’t the answer.
No, instead we need to focus on posting high-quality, relevant content. In this case, it’s literally quality over quantity. Posting less with higher quality will increase organic reach more than spamming your page with everything you can get your hands on.
Post during slow hours
Another misconception is that you should post when everyone is online, but that’s just going to throw your content into the hurricane of posts that people are seeing. If you wait until non-peak hours to post, you’re less likely to get drowned in all the noise.
Looking at research data, these are generally the best times you should be posting:
- Facebook – (Thursdays/Fridays) between 1pm and 3pm
- Twitter – (weekdays) between 12pm and 6pm
- LinkedIn – (Tuesday – Thursday) between 7am/8am and 5pm/6pm
Of course, you should look into data for your own audience, if you can.
Promote your profiles everywhere
Every place that your marketing business has a presence should also showcase your social media platforms. On your website, your storefront, your business cards, the signature on your emails, anywhere you can think of.
You should also consider adding follow buttons on your marketing website so users to instantly follow or “like” your page, without having to leave your company’s blog or website.
Don’t forget, you can also cross-promote your social media profiles. Turn your Facebook likes into Twitter followers and vice-versa. You want your presence to be known everywhere which will ultimately grow your organic reach immensely.