Quora Ads: How to Advertise on Quora?
Quora Ads
When you’re ready to launch your first Quora Ad campaign, you’ll be pleasantly surprised by how easy it is, which makes it an ideal platform for beginners. You only need two lines of text and a landing page to get started.
While it’s quick and simple to launch your ads on Quora, don’t underestimate the platform’s power. Being able to pinpoint users who are interested in specific topics and/or questions means that Quora Ads provide a level of niche targeting that most other digital ad platforms can’t deliver.
Why Marketers Should Consider Quora Ads
Depending on your company’s sales cycle, you may need to embrace several touchpoints to stay on top of potential customers. And you can’t assume your target digital audience only uses Google or Facebook.
It’s worth taking the time to research whether your audience can be found on other channels, which may actually be more affordable than the ones you’re already targeting. Quora is one of those channels.
Types of Quora Ads
- Quora Image Ads
On Quora image ads, you’ll need to upload your company logo and an image that will appear alongside the text headline and ad description.
Ad Image size:
- Max: 1,200 x 628 px
- Min: 600 x 314 px
- Quora Text Ads Works perfectly
Quora text ads allow you to reach your target audience with higher accuracy. And better return on investment than any other type of advertising.
Text-based adverts are engaging. As they can contain anything from a question or an intriguing statement to straightforward information about the product being advertised.
How to find the right users to target with ads on Quora?
Confirm Your Audience Is on Quora
The good news is that you can see if your audience is already on Quora without having to run an ad. That’s right. You can sign up for a Quora for Business account, start collecting audiences, and see if they are right for you. And that without having to give up your credit card information.
Research Questions and Topics to Target Users With them
Once you know you have an audience on Quora, the next step is to research questions and topics to target with your ad campaigns. Searching manually for questions and topics is one way for advertisers to research digital audience volume but it’s not the only option.
Run a Quora Ad to Answer a Specific Question Posed by Quora Users
Question targeting is just one of the ways you can target your ads. You can’t get more specific than this. If you see Quora users asking specific questions and your company has the perfect solution to those questions, you can run ads on those specific questions. And because Quora allows you to add a 1200 x 628 image to your ad, you could be the only eye-catching visual on the page.
While the specificity of question targeting is amazing, it can sometimes be hard to scale. Before you launch a campaign with a bunch of question targeting ad sets, research the volume of your desired questions first.
Research Topics to Target Users With these Ads
If you find question targeting doesn’t have the reach you’re looking for or you have a bigger budget, expand to topic targeting. You can easily search for topics relevant to almost any industry. To start your research, click New Campaign. On the next page, you’ll need to add a campaign name and budget before you can continue. You can use the default settings for everything else.
Set Up Your Campaign
After you’ve completed your question and topic targeting research, you’re ready to set up your marketing campaign.
In your dashboard, click Create Campaign. Then type in your campaign name and select your campaign objective. Currently, you can choose from four objectives: Conversions, App Installs, Traffic, and Awareness.
You’ll also need to set your campaign budget and schedule. Click Continue when you’re done.