How to Optimize for Voice Search SEO?
What is voice search SEO? Voice search SEO is a dialog system designed to be a conversation between a human user and a computer interface. That can be your smartphone, a home smart speaker, or any other speech-enabled device. Why are more people using it? Convenience is a large part of why voice search is becoming more common. Saying an activation phrase like “Hey, Google” and asking a question the way you would in conversation, feels more natural than what you may type into a digital search bar. Voice search is accomplished hands-free. Say you’re in the kitchen midway through a baking recipe with
LinkedIn Marketing Metrics You Should Track
LinkedIn Metrics LinkedIn metrics provide information about how your LinkedIn Ads are performing. It is essential to keep a pulse on this data to understand if your marketing efforts are yielding profitable results. Most Important LinkedIn Ads Metrics Conversions Conversions are the action of turning a LinkedIn user from a casual browser into a paying customer. It is done through a number of methods, such as providing gated content that is accessed after providing contact information or by using LinkedIn Ads to drive traffic to a landing page. However, conversions are not always about making a sale; sometimes, the goal is to get the user to sign
Email Marketing Vs SMS Marketing: Where To Invest?
Email marketing and SMS marketing Email marketing and SMS marketing are two of the most effective lead generation strategies in the digital age. The question is, which approach is more suitable for your business? After all, not every company is the same – what works for one may not work for another. To determine which strategy will support your company objectives in less time and less money, you need to consider factors such as cost, click-through rate (CTR), level of engagement, open rate and return on investment (ROI). SMS vs Email: What To Consider? Open Rate When it comes to open rates, SMS marketing has
Hreflang Tag: SEO Best practices
Hreflang Tag A hreflang tag is an HTML attribute used by search engines to understand the language of a particular web page and for which geographical region it was intended. For example, when we Google ‘Adidas official website’ in the United States, the first result that comes up is “adidas.com”. Hreflang tags may be used in different contexts. For example, a business may want to use hreflang if it wants to offer: Its entire website in two or more languages to cater to audiences that speak different languages. Different content to visitors from different regions that speak variants of the same language. For example, a web page in German
Better Relationships with Two-Way Communication
Two-Way Communication Process Two-way communication refers to the process of exchanging information, messages, and other forms of communication between multiple sources. In a two-way communication process, the recipient and sender are constantly changing roles, allowing for a conversation to take place. Two-way communication in a digital marketing context means that there is clear dialogue taking place between a brand and its followers, customers, or leads. When you establish two-way communication on multiple channels in your digital marketing strategies, you are able to get many benefits that you would otherwise miss out on. Advantages of Two-Way Communication Creating more trust and transparency When a brand establishes strong two-way