How to Improve Your Lead Quality With LinkedIn Ads?

LinkedIn Ads – pros and cons

Pros of using LinkedIn Ads‍

1. Better lead quality

Since the target demographic uses LinkedIn, the quality of leads generated on LinkedIn is far better.

2. Reaches the right target audience

LinkedIn is the only platform that allows you to target someone based on their employer, professional qualifications, designation, education level, and marketing companies they follow.

3. Easy to set up

Unlike other platforms, LinkedIn keeps it super simple when it comes to setting up ads. You can create an ad in less than 5 minutes.

4. Diverse LinkedIn ad formats

You can choose from video, images, or organic content to run a LinkedIn Ad. LinkedIn also offers the ability to run conversational ads through Conversation Ads.

Cons of using LinkedIn Ads

1. Must meet the minimum budget

You have to meet LinkedIn’s daily minimum budget to run ads. Usually, it’s about $10/day, but it makes it unsuitable for marketers with lower budgets.

2. Clunky UI

If you’ve used Google or Facebook Ads, then you’re going to miss the ability to duplicate ads or create them in bulk. There’s no media library, so you have to upload the same image every time you need to replicate an ad.

3. Lack of custom reports

The reporting features leave a lot to be desired. You don’t have access to custom metrics like other ad platforms, and it can be hard to justify the budget without it.

4. Limitations in targeting

Although targeting options are better than other platforms, you cannot target a specific gender or age – only a range – due to compliance reasons.

Ad tips for an effective lead generation campaign on LinkedIn:

Start With Organic Content on Your LinkedIn Company Page

When you’re focusing on paid tactics, it’s easy to assume that your company’s organic LinkedIn strategy doesn’t matter much. In some ways, this perspective isn’t wrong. Technically, you cancreate a brand-new LinkedIn company page and start running lead gen ads right away.

But if you really want your ads to deliver, it’s important to devote at least some resources to building your marketing company page.

Build the Ideal Target Audiences

Before you launch your first lead gen campaign, think about what types of LinkedIn digital users you should target. Here are a few questions to consider:

• Who do you ultimately want to reach?
• Will your target audience be receptive to your offer?
• Do you need to nurture or narrow your audience first?
• What type of data (first- or third-party) do you need to build your digital audience?

Drive Converting Traffic With the Website Conversions Objective

Do you want your target audience to complete a certain action on your website such as providing contact details or downloading a lead magnet? LinkedIn’s website conversions objective is ideal for guiding prospects further along in your sales funnel, especially if they’ve already expressed interest in your business.

To run this type of campaign, first you should install the LinkedIn insight tag and set up conversion tracking. Open the Conversions tab in Campaign Manager and click the Create a Conversion button.

Collect Leads on LinkedIn With the Lead Generation Objective

Do you want to streamline your lead generation ads? Instead of sending prospects to your website, you can collect their information right on LinkedIn with their permission.

The lead generation campaign objective has some key advantages for advertisers. First, LinkedIn’s native lead gen forms automatically populate with prospects’ profile information. That means prospects don’t have to spend time typing their information into all of the fields—and you don’t have to deal with incomplete or error-filled forms.

Lead gen forms can also become useful data sources, which you can use to create retargeting audiences for future campaigns.