What is the Best Time to Post on Facebook?
Best Time to post on Facebook
Wondering about the best time to post on Facebook to guarantee maximum engagement? Knowing the best time to post on Facebook can be a challenge. The social media giant has so much content, how can you break through the noise?
Facebook has around 2.89 billion monthly active users. Given this worldwide userbase, Facebook post get digital engagement around the clock. We know. This isn’t great information for someone trying to narrow down the best times to post on Facebook. The flip side of this reality, however, is that you can hardly go wrong when you post to Facebook—on any day, at any time.
Why is it Important to Time your Facebook Posts?
Facebook’s algorithm is also known as edge rank. It takes the amount of engagement your posts get while ranking them.
If your posts get more likes, Facebook will show it to more people as the ‘likes’ indicate that this is a good piece of marketing content, so, more people will like it too.
More likes from a person will also increase the likelihood of the person seeing it again. As it shows Facebook that they liked your content in the past, so they might like it again.
Another factor that Facebook takes into consideration is time. If your content is newer, Facebook will show it to more people. As there is a time decay factor. The older your post gets the lower it moves in the feed.
The best days times to post on Facebook
- Tuesday, Wednesday, and Friday 9am –1pm
The worst day to post on Facebook
- Saturday is the worst day to post on Facebook.
In general, the best time to post on Facebook is between 1pm and 3pm on weekdays. The worst time to post on Facebook is between 8am and 8pm on a weekend.
How to use Facebook Insights?
Your Facebook audience is what makes your page and posts unique. Facebook’s native Insight tool is great for helping you understand the best time to post. These insights help you work out who your audience is and where they live. The data also helps you understand the types of content you audience likes to see. Most importantly for the purpose of determining the right time to post on Facebook, your insights will tell you when your marketing audience is most online. Knowing when your audience is most active tells you when to post:
You can also find the times of your most popular posts by clicking Posts then ‘All Posts Published’. This data identifies any trends around posting times. To use the Facebook Insights Tool, go to ‘Insights’, click on ‘Posts’, and check out the left-hand column menu.
Key Considerations
- The goal for your social media posting – your goals for posting on social media can be getting maximum views, increasing awareness about your digital brand, gaining followers, or selling products.
- Days of a week – what days of the week you choose is important because they form a part of audience behavior. For B2B audiences, they are most active on workdays or work hours. For B2C users, weekends are a good time.
- Time zone– this is an important factor for targeting a global audience. Your posting schedule should match the target audience’s time zone.
- Posting frequency – You should not post too often because then the algorithm will declare you as a spammer. At the same time, you need to post just about enough to remain consistent. So, try to strike a balance.
- Industry – a lot of things like the audience base, frequency of posting, and the type of social media posts will depend on the industry that you operate in. So, if you are thinking of the best time to post video on Facebook, do think of what industry you are operating in.