6 Tips for Re-branding on Social Media
Re-Branding On Social Media
Before you start planning re-branding on social media, you need to understand why you’re doing it. The reasons for your rebrand will affect the decisions you make. And if you don’t know why you’re rebranding, then the rebrand is likely to fail.
Here are some good reasons to rebrand your social media presence:
- You’re launching a new product, line, or season, and you want to update your branding accordingly.
- You’re rebranding your business as a whole.
- Your brand has been through a major crisis and you want to reset the public’s view of you.
- You want to reach out to a new target market and your old branding doesn’t work for that audience.
- You’ve received consistent negative feedback from multiple users about your current branding and tone of voice on social media.
- You look and sound too similar to your competitors.
- You never consciously designed your brand. You’ve just been winging it but now you want a more coherent approach.
Tips for Re-Branding Your Business on Social Media
Identify potential pitfalls in advance:
Social media is run on external, third-party platforms. Which means you need to make sure each of your platforms can be appropriately altered to reflect your new brand identity. For example, as you decide on a new business name, you want to make sure you can get a matching Twitter to handle for it.
Give your social media team a seat at the rebranding table:
Social media is no longer an afterthought or a bonus in a well-designed corporate business strategy. It’s a fully integrated component.
You must, therefore, give your social media team a seat at the table from day one of your rebranding strategy discussions. They are just as important and necessary for any rebranding to work.
Optimize your new design aesthetic for social media:
The last time your business rebranded, chances are it was before the age of social media.
Consequently, many of your logos, fonts, and other design choices probably weren’t optimized for social media; when social media came along, your business probably just forced its design aesthetic to fit into your marketing social media platforms.
Now is the time to create a sharp new design aesthetic that is truly optimized for and synergistic with modern-day social media sensibilities.
Give your brand watchers a sneak preview:
Everyone likes to feel special and gain access to something that the general public can’t see.
You can capitalize on this common societal desire by giving your biggest social media fans (as well as bloggers and journalists who cover your industry) a sneak preview of your rebranding efforts.
You can use social media to publicize and select which lucky fans get to participate in this exclusive peek.
Engage your social media audience at every stage:
Many people can be resistant to change, and these emotions tend to run highest among your biggest fans. So craft a transition engagement strategy that informs and convinces your audience how and why your rebranding marketing strategy is going to take your business to new heights.
As you rebrand, it’s important to tell your rebranding story over and over again across a variety of social media to ensure it sinks in and begins resonating with your digital audience.
Turn your employees into rebranding advocates:
Your employees each have a unique following on social media that can exponentially increase the reach of your brand. So use those followings to publicize your rebranding effort. If you can get your employees excited about the rebranding, you’ll be able to encourage and incentivize them to share details about it on their personal social media digital accounts.