How to Create Engaging Social Media Videos?
Social media videos
When creating engaging social media videos, don’t make “going viral” your focus. You’ll spend thousands of dollars chasing a unicorn, and even if you catch it, you will most likely be disappointed with the bottom-line results.
Instead, focus on offering value to your audience. By offering value, you establish yourself as a thought leader in your industry and build trust with potential customers
Discover below the tips for creating social media videos.
Tips for Creating More Engaging Social Media Videos
Create Killer Video Titles and Descriptions
Marketers always discuss video titles and descriptions in the context of SEO. It’s always about how to optimize video titles and descriptions to improve ranking.
Title and description also play an important role in engagement. The title and thumbnail are two elements that attract a user’s attention.
It’s widely believed that the title can make or break the video.
For SEO purposes you also need to include the keyword. While doing so, try to make the title enticing and interesting.
Pick Thumbnails That Mesmerize
You’ve got only a few seconds to impress the user. The thumbnail is just a tiny picture. But it plays a disproportionately large role in the success of a video.
An impactful thumbnail can arrest attention. Fail to impress, the user will just scroll on.
For the users, the thumbnail is of vital importance. Although small, they provide enough details about the video for the users to make an informed decision.
The elements in the thumbnail can also help showcase brand identity. Plus, well-chosen thumbnails will add a professional look to your videos.
Thumbnails are indispensable for videos. Hence, various social media platforms will create thumbnails from video clips.
Exercise Flexibility With Your Video Strategy
A video that is a hit on one platform might not be well received on another.
Social media platforms have different requirements. Users of these platforms have different preferences too. You should be mindful of these differences before launching digital videos.
For some, optimizing video content for different platforms can be too much work. You can hire video editors who would deliver professionally made optimized content.
You can then distribute to various platforms by scheduling digital videos using social media management tools.
Use Illustrated Videos
With such a large number of creators all trying to get their viewers’ attention, it’s getting hard for digital brands to cut through the noise.
Another boring explainer video or a talking head just won’t do the trick. You need engagement, & an animated video will help you get it. Illustrated marketing videos work well when you are trying to create videos to meet the bottom of funnel objectives or influence sales.
Make People Feel Good About Themselves
When creating social media videos, you should know that people will discover your creations in their News Feed next to a status update from a family member or a photo from a friend.
If you want to get more shares and likes for your social media video, make it appeal to the audience. After all, people always share stuff that makes them look good in front of other people.
Start Fast, Finish Sharp & Make The First 10 Seconds Count
You should do whatever it takes to grab your viewer’s attention within the first 10 seconds (or less) of your marketing video.
When designing the content of your social media video, keep in mind that a specific section of your viewers may leave abruptly within the first few seconds. That’s why you need to write a script that makes them stay till the end.